india-pakistan
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
From quick creatives to celebratory visuals, timelines reflected how brands respond to shared national moments
e4m Staff Feb 16, 2026 2:36 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity
Ganapathy Viswanathan Feb 13, 2026 11:47 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years
Soumya Gawri Sep 15, 2025 8:16 AM
Top wedding planners on how Q4 2025 conflict is reshaping Indian nuptials at home and abroad
e4m Staff May 23, 2025 3:05 PM
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
e4m Staff May 12, 2025 8:35 AM
In an editorial advisory, the News Broadcasters Federation has said that such terminology can create unnecessary panic
e4m Staff May 10, 2025 2:42 PM
Uncertainty had been growing ever since Thursday’s IPL match between Punjab Kings and Delhi Capitals in Dharamsala was abruptly called off due to air raid alerts in nearby Jammu and Pathankot
Gaurav Banerjee, SPNI’s new MD & CEO, speaks to e4m on winning ACC media rights, his vision for SPNI, and more
Tasmayee Laha Roy Dec 5, 2024 9:00 AM
The World Group I Playoff is set to take place on February 3-4 in Islamabad
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
e4m Staff Oct 18, 2023 10:08 AM
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
e4m Staff Oct 14, 2023 8:25 PM
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
e4m Staff Sep 28, 2023 1:32 PM
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Javed Farooqui Nov 9, 2022 8:21 AM
India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with
exchange4media Staff Sep 9, 2022 7:38 PM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Mansi Sharma Oct 27, 2021 8:21 AM
Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match
exchange4media Staff Oct 25, 2021 1:22 PM