ikea-india
FDI

While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Nafisa Shaheen Sep 4, 2019 8:33 AM

Kashyap Vadapalli Pepperfry

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

IKEA

Every film has one main hero – an IKEA product itself, and well it is this hero that does all the talking

exchange4media Staff Oct 15, 2018 7:19 PM

Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign

exchange4media Staff Oct 4, 2018 8:53 AM

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra Sep 14, 2018 8:57 AM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM