ikea-india
Jessamine Avila has over two decades of experience in marketing and brand building
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Bhavana Jaiswal, Country E-commerce Integration Manager, IKEA India, shares the brand’s plans to replicate offline experience online, with online sales to contribute approx. 40% of revenues by 2030
Simran Sabherwal Mar 26, 2026 8:55 AM
The brand will place special emphasis on solutions for small spaces, multi-functional living, and everyday family needs
e4m Staff Feb 10, 2026 12:33 PM
Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep' this year
Simran Sabherwal Oct 25, 2024 8:37 AM
The four-part series has been conceptualised by Monk Entertainment and Next Narrative, and co-produced with Monk Entertainment and SOL Production
e4m Staff Oct 16, 2024 1:57 PM
The two-film digital campaign drives home the importance of good sleep and how IKEA products can help
e4m Staff Sep 11, 2024 1:54 PM
The ads went live across television, print, OOH, and social media on May 15
exchange4media Staff May 15, 2023 6:00 PM
She will be reporting to Susanne Pulverer, CEO & CSO, IKEA India
exchange4media Staff Mar 1, 2023 11:07 AM
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
exchange4media Staff Feb 24, 2022 12:39 PM
Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi
exchange4media Staff Dec 3, 2021 12:23 PM
The campaign will run on TV in both Telangana and Mumbai markets on regional channels
exchange4media Staff Sep 30, 2021 1:54 PM
The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews
exchange4media Staff May 27, 2021 1:48 PM
The campaign is launched across television, OOH and digital channels
exchange4media Staff Feb 23, 2021 4:31 PM
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
Javed Farooqui Jan 4, 2021 8:18 AM
To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices
exchange4media Staff Dec 16, 2020 1:40 PM
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis
Amitabh Pande May 5, 2020 8:59 AM
At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience
exchange4media Staff Feb 20, 2020 8:58 AM