Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own niche? R Gopalakrishnan, Director, Tata Sons; Dentsu India’s Founder Chairman Sandeep Goyal, and Hansa Research MD Ashok Das give some suggestions.
Media Research Users Council (MRUC) is in the process of extending the Indian Outdoor Survey (IOS) this year. MRUC is all set to invite fresh bids from research agencies, including incumbent Hansa Research, to conduct a broader IOS, which will cover more markets.