Goyal's response broadly challenges how she believes the AAAI should be governed

e4m Staff Aug 14, 2026 3:50 PM

At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body

Imran Fazal Aug 14, 2026 3:00 PM

Arvind Sharma, former Chairman of Leo Burnett, has remembered his long-time colleague and friend Ashok Kumar Das, whose pioneering work left an indelible mark on India's market research industry

e4m Staff Jun 26, 2026 8:21 AM

Ashok Das was associated with the industry for nearly four decades and was considered the architect of India's market research industry

e4m Staff Jun 25, 2026 5:01 PM

Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry

Imran Fazal Apr 13, 2026 9:20 AM

The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market

e4m Staff Nov 15, 2023 4:11 PM

Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)

exchange4media Staff Jul 12, 2022 1:03 PM

The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries

exchange4media Staff Dec 8, 2021 4:36 PM

In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India

exchange4media Staff Jul 5, 2021 12:31 PM

The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL

exchange4media Staff Apr 8, 2021 3:40 PM

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty

Piyali Chatterjee Dec 21, 2020 8:43 AM

Hansa Research has said that the suit has been filed in the city civil court, the matter is now sub-judice and will be heard in November

exchange4media Staff Oct 22, 2020 2:48 PM

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront

exchange4media Staff Oct 9, 2020 8:55 AM

Chatterjee has previously managed the CX Domain expert role for Kantar South Asia

exchange4media Staff Jun 11, 2020 12:29 PM

The partnership aims to strengthen Strategir's offerings in India

exchange4media Staff Apr 9, 2020 7:06 PM