hansa-research
Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India
The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty
Piyali Chatterjee Dec 21, 2020 8:43 AM
Hansa Research has said that the suit has been filed in the city civil court, the matter is now sub-judice and will be heard in November
Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on
Tasmayee Laha Roy Oct 12, 2020 9:04 AM
The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront
Chatterjee has previously managed the CX Domain expert role for Kantar South Asia
e4m Desk Jun 11, 2020 12:29 PM
Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung
Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend
V Sudarshan Apr 30, 2019 9:26 AM
Prior to this, Nijhara was Senior Executive Director, Customer Experience Business, for Kantar IMRBSouth Asia region
With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research
Vishal Baghel May 23, 2016 7:58 AM
With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research
Vishal Baghel May 23, 2016 7:58 AM
Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report
The Third Party Audit and Validation of SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with live monitoring of channels
The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in developing this apparatus
The other strong contestant in the keenly fought race was the Hansa Research Group and Ipsos consortium
Noor Fathima Warsia Aug 24, 2012 8:11 PM
Hansa Research and Ipsos enter into a MoU to jointly bid for Indian Readership Survey (IRS) contract that starts with IRS 2013
