hansa-research
Shaleena Kaura?blur=25

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM

V Sudarshan?blur=25

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan Apr 30, 2019 9:26 AM

Nijhara?blur=25

Prior to this, Nijhara was Senior Executive Director, Customer Experience Business, for Kantar IMRBSouth Asia region

exchange4media Staff Apr 25, 2019 1:58 PM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research?blur=25

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research?blur=25

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report?blur=25

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

 SureWaves ties up with Hansa Research for audit of Spot TV Network?blur=25

The Third Party Audit and Validation of SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with live monitoring of channels

exchange4media Staff Jan 29, 2015 3:49 PM

Milestone Brandcom launches audience measurement tool Milestone Optimizer?blur=25

The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in developing this apparatus

exchange4media Staff Jun 13, 2014 8:36 AM

Nielsen frontrunner for new IRS contract from RSCI?blur=25

The other strong contestant in the keenly fought race was the Hansa Research Group and Ipsos consortium

Noor Fathima Warsia Aug 24, 2012 8:11 PM

Hansa Research & Ipsos jointly bid for IRS 2013?blur=25

Hansa Research and Ipsos enter into a MoU to jointly bid for Indian Readership Survey (IRS) contract that starts with IRS 2013

exchange4media Staff Apr 18, 2012 8:27 AM

RSCI forms industry relations & technical committee?blur=25

Paritosh Joshi is RSCI’s Technical Committee Chairman. The Industry Relations Committee comprises Ashish Bhasin & I Venkat. Lynn de Souza, Chairperson, RSCI elaborates.

Sai Prasanna Dec 5, 2011 8:53 AM

 IRS 2011 Q2: All is not well for regional languages?blur=25

Contrary to the general perception, readership trends are not very promising for all language daily genres. A look at the topline trends of all 11 regional dailies surveyed by the Indian Readership Survey...

Nitin Pandey Oct 7, 2011 8:36 AM

Reporter’s Diary: Back on the IRS trail again…?blur=25

Correspondent Nitin Pandey is all set to do yet another round of number crunching and data analysis as he delves into the results of the Indian Readership Survey for the second quarter of 2011…

Nitin Pandey Oct 1, 2011 8:50 AM

IRS 2011 Q1: Marathi & Malayalam dailies see hike in readership?blur=25

While Hindi and English dailies continue to see growth in their readership numbers as per the IRS 2011 Q1 data, Marathi and Malayalam dailies have grown rapidly since IRS 2010 Q1.

Nitin Pandey Jun 18, 2011 9:32 AM

Attitude, Adapt & Dispassion: Advice for small agencies?blur=25

Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own niche? R Gopalakrishnan, Director, Tata Sons; Dentsu India’s Founder Chairman Sandeep Goyal, and Hansa Research MD Ashok Das give some suggestions.

exchange4media Staff May 23, 2011 8:26 AM

MRUC to extend outdoor survey with more markets; invites bid from research agencies?blur=25

Media Research Users Council (MRUC) is in the process of extending the Indian Outdoor Survey (IOS) this year. MRUC is all set to invite fresh bids from research agencies, including incumbent Hansa Research, to conduct a broader IOS, which will cover more markets.

exchange4media Staff Sep 21, 2010 8:38 AM