Strategir and Hansa Research Group enter into joint venture partnership in India

The partnership aims to strengthen Strategir's offerings in India

e4m by exchange4media Staff
Updated: Apr 9, 2020 7:07 PM
Strategir and Hansa Research

Strategir, an international market research group, and Hansa Research group, a consumer insights and market research agency in India and South East Asia, have joined forces to create a partnership in India.

Speaking on the partnership, Emmanuel Delsuc, CEO of Strategir, said “As part of our internationalisation we are delighted to welcome Hansa Research Group to our JV network. It will strengthen our ability to deliver insights all over the world to all our clients.”

Adding to this, Praveen Nijhara, CEO at Hansa Research Group says “It is a genuine opportunity to add Strategir expertise, solutions and technology to the benefit of our clients in India particularly in product/fragrance, pack, shelf test and shopper research. Strategir is very strong in these areas and there is a growing interest in these in our markets.”

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