market-research
Ashok Das was associated with the industry for nearly four decades and was considered the architect of India's market research industry
e4m Staff Jun 25, 2026 5:01 PM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
Sudipta Banerjee brings with him over 3 decades of experience in market research field operations & research project management
e4m Staff Apr 20, 2026 11:16 AM
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
As per the report, while traditional services like social media and web analytics have matured, digital platforms, cloud infrastructure, and AI-driven solutions now enable greater scalability
The ICC/ESOMAR International Code 2025 takes into consideration the increasing use of AI, synthetic and secondary data usage, and the need for high levels of trust in market research and insights
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about how market research has transformed from guesswork into strategic science
Shantomoy Ray Aug 11, 2025 8:29 AM
The company will continue with its acquisitions policy and investments in technology and Artificial Intelligence, said CEO Ben Page
e4m Staff Jul 31, 2025 4:10 PM
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
e4m Staff Apr 3, 2024 11:36 AM
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Kanchan Srivastava Feb 27, 2024 8:19 AM
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
e4m Staff Dec 15, 2023 5:35 PM
Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence
e4m Staff Sep 15, 2023 4:09 PM
Paru Minocha and Saurin Shah elected as Vice-President, Prashant Kolleri as Secretary & Nitin Kamat as Treasurer
exchange4media Staff Jul 8, 2022 10:15 AM
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
exchange4media Staff Jan 28, 2022 7:12 PM
This tool would help marketers in the creative development process and enable optimizing the creative for more effective communication
exchange4media Staff Jan 28, 2022 3:23 PM
The Ivy League business school has built a case study based on the firm's election forecasting model
exchange4media Staff Jun 11, 2021 5:03 PM
The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by the community, as part of ESOMAR IMRD21 ‘Building a better future, through Insights’
exchange4media Staff May 5, 2021 3:13 PM
e4m Conclave: Preeti Reddy, CEO- South Asia, Insights Division, Kantar, shared that brand loyalty has taken a beating due to restricted movements, limited availability and cautious spending
exchange4media Staff Jan 19, 2021 8:27 AM
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference
exchange4media Staff Nov 13, 2020 2:22 PM
The market research company has also launched its first tool, Fast Facts – a DIY, AI-supported, automated, agile market research tool for clients
exchange4media Staff Jul 24, 2020 4:39 PM
The partnership aims to strengthen Strategir's offerings in India
exchange4media Staff Apr 9, 2020 7:06 PM