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Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
Shalinee Mishra Jun 26, 2026 9:25 AM
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Brij Pahwa Jun 24, 2026 10:19 PM
Suneja, currently Group CEO of Perfetti Van Melle, joins Samsonite Board
e4m Staff Jun 23, 2026 8:01 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 20, 2026 10:49 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
The company stated that Garima Bhardwaj has decided to step down due to personal reasons and other professional responsibilities
e4m Staff Jun 6, 2026 11:10 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Simona Maggini will also continue in her role as Italy Country Manager of WPP and Executive Chairwoman of VML in Italy
e4m Desk May 13, 2026 12:45 PM
Aman joins ACK after a successful tenure as Head of Marketing at Sony LIV
Prior to this, Inderpal Singh Jaggi held the role of Deputy Vice President at the company
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
Abhay Duggal’s past roles include stints at Zee Entertainment Enterprises Limited, Reliance Broadcast Network, Havells India Ltd among others
e4m Staff Apr 24, 2026 12:31 PM
In her most recent role, Aggarwal was Vice President – Media at Airtel
e4m Staff Apr 20, 2026 2:04 PM
Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years
Imran Fazal Apr 20, 2026 9:41 AM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Swiggy, Zomato, Zepto riders recreate classic Power Ranger poses, catching brands’ attention
Stephanie Legg is a marketing leader with over 22 years of experience
e4m Desk Mar 26, 2026 12:51 PM
Industry leaders at the Pitch CMO Summit 2026 discuss how connected television is blending the scale of traditional TV with the targeting power of digital advertising
e4m Staff Mar 26, 2026 12:23 PM
Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions
Pooja Yadav Mar 26, 2026 9:32 AM
After years of subsidised pricing and heavy discounts aimed at building user habits, platforms seem to now be focusing on improving margins and moving toward profitability
Vaishnavi Deshpande Mar 25, 2026 2:18 PM
Industry executives warn that the smuggling of Indian DTH set-top boxes into neighbouring countries has become more organised
Imran Fazal Mar 24, 2026 9:01 AM
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling
Shalinee Mishra Mar 4, 2026 9:07 AM
Børge Brende was associated with the World Economic Forum for more than eight years
e4m Staff Feb 27, 2026 7:56 AM
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
The stamp was unveiled by Manish Tiwary, Chairman and Managing Director, Nestlé India, alongside Chirag Paswan, Minister of Food Processing Industries
e4m Staff Feb 8, 2026 10:00 AM
Swiggy’s revenue from operations have grown nearly 11% QoQ to Rs 6,148 crore
e4m Staff Jan 30, 2026 8:59 AM
This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics
Pooja Yadav Jan 29, 2026 8:50 AM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
Brands turn to creators for their human, relatable voice. But with 95% now using AI to create and grow content, that line is beginning to blur. Here’s what experts say
Shalinee Mishra Jan 28, 2026 9:16 AM
Creator Sahil Makhija has posted a video highlighting product quality issues in fast delivery, which has garnered attention
Vaishnavi Deshpande Jan 23, 2026 4:18 PM
Bigg Boss Marathi Season 6 airs every night at 8:00 PM since its launch on January 11, 2026
e4m Staff Jan 23, 2026 11:09 AM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 12:19 PM
Prior to this, Dimple Duggal Rawat was associated with JioHotstar Sports Ads
e4m Staff Jan 15, 2026 12:33 PM
Blinkit has also already changed its marketing slogan from India's 10-min delivery app to India's last-min delivery app
e4m Staff Jan 13, 2026 3:54 PM
The incident occurred when the delivery partner had boarded a train in Anantapur to hand over a food order to a passenger
e4m Staff Jan 12, 2026 6:40 PM
Google further extended this engagement with a YouTube video showcasing global search trends for 'Stranger Things'
Vaishnavi Deshpande Jan 9, 2026 4:58 PM