fmcg-marketing
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
Pulikkal was earlier General Manager, Marketing - Home Care at Dabur India
e4m Staff Apr 20, 2026 3:11 PM
Prior to this, Aditya Singh was Executive Vice President and Head – Marketing at Marico
e4m Staff Apr 20, 2026 9:40 AM
He earlier served as VP (Marketing) - National Brands, Packaged Beverages with Tata Consumer Products Limited
e4m Staff Apr 16, 2026 1:05 PM
Prior to this, Tushar Taneja was with McCain Foods as Category Planning Manager
e4m Desk Apr 15, 2026 12:40 PM
Prior to his promotion, Abhishek held the role of General Manager – Marketing
e4m Desk Apr 14, 2026 11:38 AM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Das' career spans senior leadership roles at marquee companies such as Marico Limited, PepsiCo India, GSK Consumer Healthcare India, and Tata Consumer Products Limited
e4m Staff Feb 11, 2026 7:45 AM
He has been associated with organisations such as Cargill Foods, 3M India, Godfrey Phillips India, Lotus Chocolate Company Ltd. and Patanjali Foods
Aishwarya Shinod has previously held leadership roles at Unilever, Nestlé, Kellogg’s and Freudenberg Gala Household Products
e4m Staff Dec 22, 2025 1:24 PM
Prior to her elevation, Divya Batra held the role of Head of Marketing at the company