fmcg-marketing
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
Pulikkal was earlier General Manager, Marketing - Home Care at Dabur India
e4m Staff Apr 20, 2026 3:11 PM
Prior to this, Aditya Singh was Executive Vice President and Head – Marketing at Marico
e4m Staff Apr 20, 2026 9:40 AM
He earlier served as VP (Marketing) - National Brands, Packaged Beverages with Tata Consumer Products Limited
e4m Staff Apr 16, 2026 1:05 PM
Prior to this, Tushar Taneja was with McCain Foods as Category Planning Manager
e4m Desk Apr 15, 2026 12:40 PM
Prior to his promotion, Abhishek held the role of General Manager – Marketing
e4m Desk Apr 14, 2026 11:38 AM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Das' career spans senior leadership roles at marquee companies such as Marico Limited, PepsiCo India, GSK Consumer Healthcare India, and Tata Consumer Products Limited
e4m Staff Feb 11, 2026 7:45 AM
Aishwarya Shinod has previously held leadership roles at Unilever, Nestlé, Kellogg’s and Freudenberg Gala Household Products
e4m Staff Dec 22, 2025 1:24 PM



