festivals
digital marketing?blur=25

An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts

Javed Farooqui Oct 1, 2021 8:21 AM

OOH?blur=25

Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

anil dharker?blur=25

The veteran journalist and Founder-Director of Literature Live! had reportedly undergone a bypass procedure

exchange4media Staff Mar 26, 2021 12:27 PM

Cannes Lions?blur=25

The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities

exchange4media Staff Jun 25, 2020 1:18 PM

MBIFL 2020?blur=25

The festival will host nearly 40 foreign speakers who will animate discussions on arts, gender, literature, media, movies, music, politics, publishing and race

exchange4media Staff Jan 27, 2020 6:27 PM

Shreyams Kumar?blur=25

Kumar, the Joint MD Mathrubhumi, shares his thoughts on MBIFL, digitisation and revenue expectations, and why the M&E industry will survive the economic slowdown

Neethu Mohan Dec 16, 2019 9:20 AM

online?blur=25

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

festivals?blur=25

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM

MatruBharti?blur=25

Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals

exchange4media Staff Jul 18, 2019 7:25 PM

Mumbai?blur=25

The film has a narrative that highlights the ‘Always On The Run’ spirit of Mumbai and India at large

exchange4media Staff Apr 28, 2019 6:00 PM

Recap?blur=25

A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM

festivallogo?blur=25

Categories such as e-commerce, consumer durables and automobile driving the growth this season

Sonam Saini Oct 29, 2018 8:50 AM

Recap?blur=25

We bring you a round-up of top stories making headlines this week

exchange4media Staff Oct 27, 2018 9:49 AM

automobilefestival?blur=25

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan Oct 24, 2018 8:22 AM

e4mRecap?blur=25

We bring you a round-up of the top stories making headlines this week

exchange4media Staff Oct 13, 2018 10:28 AM

MMT campaign?blur=25

The campaign lists out the wide range of travel gift cards that one can choose for their loved ones this festive season

exchange4media Staff Oct 9, 2018 3:06 PM

?blur=25

Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as people flocked to listen to the ad guru

Naziya Alvi Rahman Jun 25, 2018 8:52 AM

Club FM 94.3 bags Silver metal at New York Festivals International Radio Program Award 2017?blur=25

Club FM, 94.3 won silver for its campaign called “Note the Point” under Public Service announcement promotion

exchange4media Staff Jun 23, 2017 11:46 AM

Dell launches campaign to celebrate the spirit of Indian festivals?blur=25

Two new TVCs conceptualised and created by the GREY group are a tribute to the Indian family, separated by geography but united by Dell technology

exchange4media Staff Sep 30, 2014 8:09 AM