festivals
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
Under the new rules, organisers must submit applications in the prescribed format along with all required documents
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
Experts note that shifts in campaign formats are shaping festive ad spends, with CTV emerging as a standout medium amid the rapid rise of digital
Sunidhi Vijay Sep 18, 2025 8:57 AM
The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
e4m Staff Jan 10, 2025 4:41 PM
A few brands have tapped into Chhath Puja’s essence, launching campaigns that resonate with consumers
Shalinee Mishra Nov 9, 2024 8:44 AM
On Diwali, the brand is encouraging families to rediscover the sweetness of in-person connections
e4m Staff Oct 10, 2024 6:05 PM
Experts say GECs and movies may walk away with major chunk of the ad monies
Sonam Saini Jul 18, 2024 9:26 AM
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
e4m Staff Jan 10, 2024 6:14 PM
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Sonam Saini Oct 11, 2023 8:47 AM
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale
Shantanu David Sep 21, 2023 8:42 AM
The brand has released three digital films by VMLY&R to usher in the festive season
exchange4media Staff Sep 27, 2022 12:47 PM
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Kanchan Srivastava Sep 15, 2022 8:48 AM
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
Mansi Sharma Aug 11, 2022 9:05 AM
An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts
Javed Farooqui Oct 1, 2021 8:21 AM
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting
Rasika Kiran Upasani Sep 1, 2021 8:41 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
The veteran journalist and Founder-Director of Literature Live! had reportedly undergone a bypass procedure
exchange4media Staff Mar 26, 2021 12:27 PM
The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities
exchange4media Staff Jun 25, 2020 1:18 PM
The festival will host nearly 40 foreign speakers who will animate discussions on arts, gender, literature, media, movies, music, politics, publishing and race
exchange4media Staff Jan 27, 2020 6:27 PM