Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM


Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals

exchange4media Staff Jul 18, 2019 7:25 PM


The film has a narrative that highlights the ‘Always On The Run’ spirit of Mumbai and India at large

exchange4media Staff Apr 28, 2019 6:00 PM


A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM


Categories such as e-commerce, consumer durables and automobile driving the growth this season

Sonam Saini Oct 29, 2018 8:50 AM


We bring you a round-up of top stories making headlines this week

exchange4media Staff Oct 27, 2018 9:49 AM


Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan Oct 24, 2018 8:22 AM


We bring you a round-up of the top stories making headlines this week

exchange4media Staff Oct 13, 2018 10:28 AM

MMT campaign

The campaign lists out the wide range of travel gift cards that one can choose for their loved ones this festive season

exchange4media Staff Oct 9, 2018 3:06 PM

Sir Martin Sorrell delivered a talk at the Lumiere theatre, the biggest auditorium at the Palais des festival, which got packed within minutes as people flocked to listen to the ad guru

Naziya Alvi Rahman Jun 25, 2018 8:52 AM

Club FM 94.3 bags Silver metal at New York Festivals International Radio Program Award 2017

Club FM, 94.3 won silver for its campaign called “Note the Point” under Public Service announcement promotion

exchange4media Staff Jun 23, 2017 11:46 AM

Dell launches campaign to celebrate the spirit of Indian festivals

Two new TVCs conceptualised and created by the GREY group are a tribute to the Indian family, separated by geography but united by Dell technology

exchange4media Staff Sep 30, 2014 8:09 AM

Constructive dissatisfaction eggs us on day after day: Joseph George

Joseph George, CEO, Lowe Lintas & Partners talks about the success of Kan Khajura Tesan at Cannes and the belief that the primacy of the creative product has and will continue to disproportionately influence every other aspect of the organization

Priyanka Mehra Jun 24, 2014 8:44 AM

KV Sridhar is part of Executive Jury for New York Festivals 2014

The other jury members announced in the 2nd round are: Mike Geiger, JWT N America; Ronald Ng, BBDO & Proximity Singapore; Luiz Sanches, Almap BBDO; & Erik Vervroegen, Publicis Worldwide France

exchange4media Staff Dec 13, 2013 8:14 AM

NYF announces six additional executive jury appointments

New York Festivals has extended entry deadline until February 27, besides waiving 15 per cent rush fee for a limited time

exchange4media Staff Jan 30, 2013 7:56 PM

KV Sridhar too part of NYF Executive Jury

After Santosh Padhi of Taproot India, Leo Burnett’s Chief Creative Officer - India Sub Continent joins the elite group of worldwide creative officers

exchange4media Staff Jan 22, 2013 1:54 AM

NYF announces first round of Executive Jury appointments for 2013

This is the third year that NYF will assemble the “dream team”. Taproot India’s Santosh Padhi is part of this elite group of worldwide creative officers

exchange4media Staff Jan 14, 2013 6:45 PM

New York Festivals’ best works take wings

The trophy-winning work from New York Festivals International Advertising Awards will be showcased on international flights of 10 airlines

exchange4media Staff Jan 8, 2013 7:09 PM

Showtime Events bags Gold at Pinnacle Awards 2012

The agency, which won the Award for BMW Xperience event, is the sole winner from India at the IFEA/Haas & Wilkerson Pinnacle Awards

exchange4media Staff Sep 25, 2012 8:59 PM

Big FM bags 5 awards at New York Festivals 2012

Big FM has won one Gold, one Silver and one Bronze trophy, along with two finalist certificates at New York Festivals Awards 2012

exchange4media Staff Jun 22, 2012 7:19 PM