festivals
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
Dr Annurag Batra writes how brands and retailers can tap into eastern India’s Durga Puja shopping boom
Annurag Batra Oct 12, 2026 9:03 AM
Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spends under scrutiny
Kanchan Srivastava Oct 12, 2026 8:41 AM
He will now focus on Vinyl Souk, the music and culture platform that has co-founded
e4m Staff Oct 10, 2026 10:27 AM
Aman Kumar, Co-founder of Whitefox, The Grub Fest and AVA Experience, discusses the festival’s revenue model, changing expectations of Indian audiences and more
e4m Staff Sep 22, 2026 12:29 PM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect
Ganapathy Viswanathan Sep 8, 2026 8:13 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business
Ganapathy Viswanathan Sep 2, 2026 8:21 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
The campaign covers broadcast of tournaments being held from August 15 to December 1
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative reset
Aryendra Khan Jul 28, 2026 8:38 AM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
Under the new rules, organisers must submit applications in the prescribed format along with all required documents
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM