Festive rush emerging as the first test of whether OTT, CTV, e-comm, fintech & consumer brands can fill the vacuum created by absence of RMG brands to push up CPMs and premium slot pricing

Tasmayee Laha Roy and Anuja Jain Aug 26, 2025 8:56 AM

With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM

e4m’s Festival Marketing Edition is all set to take place on August 24 and 25

exchange4media Staff Aug 24, 2021 8:39 AM