experiential
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
Pankaj Srivastava recently stepped down as Vice President – IPs, Events & Special Projects at Zee Media
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Shalinee Mishra Jun 1, 2026 9:01 AM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
The publication will be distributed across airports and other highly visible physical locations, while also maintaining a digital presence online
e4m Staff May 23, 2026 8:58 AM
Mahendra Singh Chauhan previously held roles at Wavemaker, Rajasthan Patrika and others
Franchises are exploring new monetisation layers & experiences to build a sustainable ecosystem that balances fan engagement with long-term commercial returns
Imran Fazal Apr 6, 2026 9:02 AM
The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, AI-powered interactive tools and more
e4m Staff Mar 30, 2026 1:42 PM
Sonal Verma’s mandate is to boost experiential & shopper marketing; will report to Kedar Teny, Chief Product Officer, Publicis Groupe India
e4m Staff Jan 15, 2026 10:48 AM
While Event Crafter won the ‘Wedding Planner of the Year' award, Inextis Events was named the ‘Event Agency of the Year’; Blue Star, Pernod Ricard India & Hyundai among key winners
The conference will be followed by the e4m Red Carpet Experiential Awards
The fourth edition of the awards will be held on DecThe fourth edition of the awards will be held on December 18ember 18
Rohit Kapoor, CEO - Food Marketplace at Swiggy, is the Jury Chair for the fourth edition of the awards
Bearded Kitten will be rebranded as ‘Bearded Kitten, Part of Havas Play’
Guest Column: Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Ltd, highlights the importance of brands grounding themselves in the culture, traditions, behaviours of the people they serve
Shuvadip Banerjee Dec 4, 2025 8:54 AM
The event to unite visionaries shaping the future of experiential engagement
e4m Staff Nov 18, 2025 3:26 PM
Rohit Kapoor, CEO - Food Marketplace at Swiggy, has been named as the Jury Chair
Nominations are now open! Agencies, brands, and professionals, this is your chance to spotlight your most exceptional work and secure your place among the industry’s finest.
e4m Staff Aug 12, 2025 4:04 PM
In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for scale-ups looking to grow beyond traditional campaigns.
Devapriya Khanna Jun 30, 2025 4:30 PM
Guest Column: Sanjoy K Roy, Teamwork Arts MD, on India’s Rs 100 billion experiential boom, he reflects on the rise of immersive events redefining brand and consumer engagement.
Sanjoy K Roy Jun 24, 2025 3:31 PM
EEMA President opens up about growth, disruption, inclusivity and why India’s time as a global stage for experiences has arrived.
Ojasvi Kapoor Jun 13, 2025 2:45 PM
Guest Column: Akshat Rathee, Co-founder and MD of NODWIN Gaming, writes on how gaming and gamification have become a powerhouse of entertainment and engagement
Akshat Rathee Jan 28, 2025 9:11 AM
The e4m Red Carpet Experiential Marketing Summit saw a panel of industry leaders discuss the evolving landscape of immersive experiences and their role in marketing
e4m Staff Dec 30, 2024 1:19 PM
At the e4m Red Carpet Experiential Marketing Summit, Ramita Chaudhuri, Marketing & start-up expert and ex-CMO (Mahou India), shared insights on ‘Crafting Immersive Experiences in the Liquor Industry’
e4m Staff Dec 30, 2024 10:29 AM
Aparajita Parashar, Founder, Made of Honour Weddings and Events and Naveen Gupta, Co-Founder, Spalba spoke about the ROI conundrum at the e4m Red Carpet Experiential Marketing Summit
e4m Staff Dec 28, 2024 9:14 AM
At the e4m Red Carpet Experiential Marketing Summit 2024, anchors, artists and presenters delved into how to capture audience attention when attention spans are at an all-time low
e4m Staff Dec 28, 2024 9:14 AM
The prestigious awards celebrate creativity, innovation and effectiveness in the Event and MICE industry space
e4m Desk Dec 27, 2024 11:03 PM
At the e4m Red Carpet Experiential Marketing Summit 2024, Brij Bakshi, Media & Communication Expert and Former DG Doordarshan, shared insights on the evolving marketing and content creation landscape
e4m Staff Dec 27, 2024 2:45 PM
The third edition of the conference and awards will be held in New Delhi
The upcoming edition of the conference and awards will be held in New Delhi
e4m Desk Dec 23, 2024 11:14 AM
Guest Column: Deba Ghoshal, VP & Head of Marketing, Voltas Limited, writes why brands are increasingly turning to experiential retail as a strategic tool to captivate, educate, and engage consumers
Deba Ghoshal Dec 23, 2024 9:18 AM
The Head of Domestic Spirits and RTD for Bacardi India, Ayaesha Gooptu, spoke to e4m about the importance of experiential marketing, changing consumer trends and more
Chehneet Kaur Nov 22, 2024 12:34 PM
e4m Blog: In this article, let's decode how experiential marketing can create immersive and interactive experiences for its consumers, the trends, future and more
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
e4m Staff Aug 16, 2024 1:56 PM
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Shantanu David Aug 8, 2024 9:03 AM
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
e4m Staff Feb 8, 2024 10:50 AM
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Sohini Ganguly Dec 29, 2023 2:13 PM
Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards
e4m Staff Dec 28, 2023 1:05 PM
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
Sohini Ganguly Dec 28, 2023 10:26 AM