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According to the EY report, while indirect revenues were driven by travel, hospitality and tourism, tier II and tier III cities contributed 49% of total attendance, underscoring demand beyond metros
e4m Staff Mar 6, 2026 11:07 AM
As Diljit Dosanjh celebrates his birthday today, we take a look at what the Punjabi singer finds himself at a rare intersection of pop culture, cinema and brand power
e4m Staff Jan 6, 2026 11:28 AM
The traditional 30-second commercial is now competing for budgets with concert sponsorships, pop-up activations, and fan meet-ups
Aryendra Khan Dec 9, 2025 9:09 AM
With Alia Bhatt and Diljit Dosanjh at the helm, Easy in Levi’s® captures a cultural shift that embraces silhouettes designed for individuality and ease
e4m Staff Sep 11, 2025 12:50 PM
At the e4m Health & Wellness Marketing Conference 2025, creators and clinicians explored how Gen Z is redefining wellness into a lifestyle movement
e4m Staff Jul 28, 2025 10:41 AM
The campaign unfolds through a series of dynamic montage films that capture the ease of dressing in Levi's jeans
e4m Staff Mar 27, 2025 2:11 PM
Diljit Dosanjh is the first Punjabi artist in Levi's roster of brand ambassadors
e4m Staff Mar 3, 2025 12:34 PM
As per Kantar’s 'India in Search' report, national celebs, influencers and vloggers drove higher search volume (3M, +47%) than global celebs (2M, +24%) and regional celebs (754K, -11%)
e4m Staff Feb 19, 2025 12:16 PM
Diljit Dosanjh, the Punjabi singer who has risen to international fame, celebrates his 41st birthday today
Soumya Gawri Jan 6, 2025 8:03 AM
Telcos are exploring if plans can include priority access to 5G, higher upload speeds, or private network slices during large-scale events
e4m Staff Dec 26, 2024 2:11 PM
Roshan Abbas, Founder of Kommune, delves into strategies to grow and innovate within India’s rapidly evolving live music industry
Roshan Abbas Dec 23, 2024 4:34 PM
In 2024, the world continued to go desi, with Indian trends such as 'Asoka makeup' going global
e4m Staff Dec 11, 2024 3:36 PM
A BTS shot of Diljit casually enjoying a cup of Veeba’s new WokTok noodles just before hitting the stage is stealing the show on the internet
e4m Staff Oct 30, 2024 9:32 AM
Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge to connect with audiences, say experts
e4m Staff Oct 29, 2024 9:22 AM
The digital-first campaign will also have OOH extensions across cities like Mumbai, Delhi and Bangalore
e4m Staff Oct 28, 2024 3:20 PM
If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add many zeroes to his brand endorsement fees?
Mansi Sharma Sep 24, 2024 9:01 AM
Around 1 lakh tickets sold out within a minute for Diljit Dosanjh Dil-Luminati tour, scheduled for early October and late November
Soumya Gawri Sep 13, 2024 9:38 AM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
The musician and actor introduced his avatar on WhatsApp at a live concert in Mumbai
exchange4media Staff Dec 12, 2022 2:08 PM
The singer will be endorsing FILA's Motorsport collection
exchange4media Staff Sep 30, 2021 11:31 AM
The campaign will be launched on all major OTT platforms, TV channels and social media channels
exchange4media Staff Sep 27, 2020 10:00 AM
With Diljit Dosanjh coming on board, boAt aims to touch a ‘desi tune’ with enthusiasts, the company said
exchange4media Staff Sep 4, 2020 2:51 PM
The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off
Sonam Saini Apr 8, 2020 8:34 AM