door
Pooja Manek, Creative and Founding Member, Talented Agency India, shares her experience of being part of the Outdoor Lions jury this year
Simran Sabherwal Jun 23, 2026 3:29 PM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
David has over two decades of experience across events, exhibitions and media businesses
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
She has held senior roles at organizations such as TikTok (Bytedance), Weber Shandwick, Alibaba Group, and Danube Group, with her early career at Blinkit and India Today
e4m Staff May 19, 2026 1:37 PM
Total revenue for H2 FY26 came in at Rs 92 crore, up 45% sequentially
e4m Staff May 12, 2026 10:53 AM
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
Prasar Bharati’s Doordarshan has entered into a three-year content partnership with the Indian Council for Cultural Relations
e4m Staff Apr 10, 2026 11:56 AM
Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan, writes on how brands have cracked the equation of turning big matches into a global attention engine
e4m Staff Mar 28, 2026 5:12 PM
Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company
e4m Staff Mar 25, 2026 12:06 PM
Outdoorwala is a live inventory link system built for outdoor media owners
Several viewers took to social media to congratulate Mimansa Malik on her TV appearance but expressed curiosity about Sudhir Chaudhary’s absence
e4m Staff Feb 25, 2026 11:25 AM
As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall
Vaishnavi Deshpande Feb 13, 2026 3:01 PM
Dr L Murugan told Parliament that Prasar Bharati prioritises a 'Nation First' approach
e4m Staff Feb 11, 2026 1:31 PM
Prior to his promotion, Rahul Kumar Gupta held the role of Deputy General Manager at the company
The slots have been allotted for a two-month period starting February 1, 2026
e4m Staff Jan 30, 2026 9:07 AM
Honouring the visionary entrepreneur who revolutionised outdoor advertising in India and continues to inspire with his unwavering commitment to excellence and innovation
Prior to assuming charge at DD News, Mamta Verma served as Joint Secretary in the Union Ministry of Panchayati Raj
e4m Staff Jan 8, 2026 10:16 AM
As part of the execution, MOMS Outdoor installed a green billboard crafted using over 4,000 live plants at the DND Flyover, marking the key entry point into Delhi from Noida
In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact
Chehneet Kaur Dec 30, 2025 9:10 AM
Modernization and upgradation of Prasar Bharati are being undertaken under with an outlay of Rs 2,539.61 crore
e4m Staff Dec 22, 2025 9:34 AM
Doordarshan has 65 programme production centres and AIR has 230 stations with studio facilities for creating programmes
e4m Staff Dec 20, 2025 9:26 AM
This case highlights the challenges of public content reaching digital platforms, raising questions about copyright, distribution, and oversight in the creator economy
Shalinee Mishra Dec 18, 2025 8:41 AM
At e4m NewsNext Summit, Gaurav Sawant, Managing Editor - India Today TV, & BJP Spokesperson Charu Pragya, exchanged notes about covering Operation Sindoor & the challenges they encountered
e4m Staff Dec 13, 2025 2:22 PM
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs
Chehneet Kaur Dec 2, 2025 8:53 AM
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Pooja Yadav Nov 19, 2025 8:45 AM
The company’s profit has more than doubled from Rs 4.20 crore in H1 FY23, registering a 118 per cent rise over two years
e4m Staff Nov 17, 2025 2:16 PM
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Chehneet Kaur Nov 11, 2025 9:10 AM
AI tools help in evaluating context, location-based targeting and the confidence to experiment with creativity, say industry heads
Chehneet Kaur Oct 3, 2025 8:50 AM
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
Pooja Yadav Sep 17, 2025 8:33 AM
Prasar Bharati invites feedback from media channels, OTT platforms, DTH operators, and other industry stakeholders on the draft Content Syndication Policy documents
e4m Staff Sep 4, 2025 12:55 PM
Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact
Chehneet Kaur Aug 28, 2025 8:56 AM
Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate
Aditi Gupta Aug 26, 2025 8:46 AM
Bright Outdoor Media is also increasing its focus on the real estate sector
e4m Staff Aug 12, 2025 1:06 PM
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
e4m Staff Jul 25, 2025 3:16 PM
Doordarshan's own regional channels, such as DD Tamil, DD Saptagiri, DD Chandana, DD Yadagiri, and DD Malayalam have also been onboarded
e4m Staff Jul 23, 2025 4:54 PM
The plan focuses on digitalization and modernization of broadcasting equipment, replacement of old systems, upgradation of studio and transmitter infrastructure, and new technologies
e4m Staff Jul 23, 2025 3:50 PM
Some of the shows to be featured are yesteryear hits like 'Chanakya', Mukesh Khanna's 'Chunni', Pallavi Joshi and R. Madhavan's 'Aarohan' and Shah Rukh Khan's debut serial 'Fauji'
e4m Staff Jul 9, 2025 11:29 AM
The brief reappearance of these accounts was not a policy reversal but the result of a technical glitch
This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens
The campaign extends to on-ground activation across cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses
e4m Staff Jun 24, 2025 11:35 AM
Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution
Anjana Naskar Jun 16, 2025 9:03 AM
Akashvani, in a post on X, shared that creators can access explainers, shorts, and documentaries across 50 categories in 15 languages—at no charge
e4m Staff May 30, 2025 12:13 PM