At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza 03-July-2019

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh 27-June-2019

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh 30-May-2019

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 11-April-2019

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas 04-March-2019

Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra 03-October-2018

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra 13-September-2018

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff 02-July-2018

India’s retail sector will nearly double in size between 2016 and 2019, report finds

exchange4media Staff 21-June-2018

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini 22-March-2018

The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Venkata Susmita Biswas 16-March-2018

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017 reflects that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr

exchange4media Staff 17-January-2018

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy 26-February-2014