Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh May 30, 2019 8:55 AM

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh Apr 11, 2019 9:22 AM

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas Mar 4, 2019 8:51 AM

Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra Oct 3, 2018 9:00 AM

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra Sep 13, 2018 8:54 AM

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff Jul 2, 2018 11:04 AM

India’s retail sector will nearly double in size between 2016 and 2019, report finds

exchange4media Staff Jun 21, 2018 8:52 AM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Venkata Susmita Biswas Mar 16, 2018 2:00 PM

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017 reflects that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr

exchange4media Staff Jan 17, 2018 9:00 AM

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM