digital currencies?blur=25

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM


The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts

Sonam Saini Mar 4, 2022 8:56 AM


Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Feb 9, 2022 9:17 AM


While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts

exchange4media Staff Feb 2, 2022 8:59 AM


The FM also said in her Budget speech that the tax incentive scheme for startups will be extended by one more year to 2023

exchange4media Staff Feb 1, 2022 2:11 PM

Budget 2022?blur=25

Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament

Kanchan Srivastava Jan 31, 2022 8:48 AM


Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021

exchange4media Staff Jan 5, 2022 6:38 PM


The legislation may stipulate a minimum amount for investments in digital currencies while banning their use as legal tender, as per media reports

Kanchan Srivastava Nov 25, 2021 9:10 AM


The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines

Kanchan Srivastava Nov 23, 2021 9:01 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 20, 2021 8:38 AM


The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets

Kanchan Srivastava Nov 19, 2021 4:42 PM

PM Modi?blur=25

He said that nations must ensure that crypto does not end up in the wrong hands, which can spoil the youth

exchange4media Staff Nov 18, 2021 10:24 AM


Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone

exchange4media Staff Oct 21, 2021 8:49 AM


‘Future Yahi Hai’ will see Khurrana educating young Indians about the simplicity and safety of cryptocurrency

exchange4media Staff Oct 18, 2021 1:51 PM


Earlier this year, Chingari had raised $13 million funding led by OnMobile Global

exchange4media Staff Oct 9, 2021 8:04 AM

coindcx+ asci?blur=25

With this membership, CoinDCX aims to support the advancement of advertising standards & to build public confidence in the space

exchange4media Staff Aug 25, 2021 12:15 PM


The company aims to honour the Indian Olympic medalists wherein winners would be entitled to open cryptocurrencySIPs’ worth lakhs on the exchange

exchange4media Staff Aug 4, 2021 1:34 PM

sumit gupta?blur=25

In his keynote address at the Pitch BrandTalk summit, Gupta, the CEO and Founder of CoinDCX, shared the inspirational story behind setting up the cryptocurrency exchange company

exchange4media Staff Aug 2, 2021 8:26 AM


ASCI is looking into the issue after identifying it as an 'emerging area of concern'

exchange4media Staff Jul 23, 2021 4:07 PM

delhi high court?blur=25

Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers

exchange4media Staff Jul 15, 2021 12:42 PM