cool
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express
e4m Staff Mar 22, 2026 6:00 PM
The campaign highlights Kenstar’s India-first air cooler range backed by a 5-Star BEE energy rating
e4m Staff Mar 12, 2026 12:17 PM
The campaign draws a natural parallel between Dhoni’s calm, dependable persona and Panasonic air conditioners
e4m Staff Feb 15, 2026 10:00 AM
The TVC amplifies the new visual brand appeal and communicates its modern ethos far more effectively
Saif Ali Khan will promote Thermocool's value-added portfolio of cooling products like desert air coolers, room coolers, and portable coolers
e4m Staff Sep 9, 2025 11:24 AM
As part of the two-year association, the actor will promote the brand’s cooler range along with its soon-to-be-launched refrigerator and air conditioner lines
e4m Staff Aug 22, 2025 2:15 PM
The campaign is active across the metro cities of Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Mumbai and Pune
e4m Staff Aug 13, 2025 4:05 PM
The application, submitted via the Trade Marks Registry portal, reflects Dhoni’s intent to officially claim ownership of the title coined by fans and the cricketing fraternity
e4m Staff Jun 30, 2025 2:50 PM
The ad has been conceptualised by Wondrlab in collaboration with AI creative agencies, The TopScout and Crushed Studios
e4m Staff May 21, 2025 12:57 PM
New campaign, DermiCool Warriors, reimagines the iconic Dermicool jingle “Aaya Mausam Thande Thande Dermicool Ka” with a setting of a futuristic storytelling
Its latest campaign, #AankhBandKarkeLeLo, captures the confidence and trust consumers place in a brand that has delivered for generations
e4m Staff Apr 14, 2025 1:59 PM
IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the hot summer months
Sunidhi Vijay Mar 27, 2025 9:08 AM
The cricketer’s recent social media post has everyone talking about what he is up to next
NATIVE CONTENT May 22, 2024 3:34 PM
The book is a reflection of the author's 'eclectic taste across categories'
e4m Staff Oct 27, 2023 2:57 PM
The campaign has been conceptualised by What’s Your Problem
exchange4media Staff Apr 4, 2023 10:44 AM
The campaign will run across TV channels and digital platforms
exchange4media Staff Jan 22, 2023 12:00 PM
The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years
exchange4media Staff Jun 6, 2022 8:01 AM
In the ad film, the actor is seen using Cool Pack to treat his swelling and pain post an action scene
exchange4media Staff Feb 21, 2022 12:51 PM
The new TVC comments on how Godrej has been at the forefront of not only providing refrigeration solutions for homes but also supporting India's Covid vaccine cold chain
exchange4media Staff Oct 11, 2021 1:24 PM
The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones
exchange4media Staff Apr 18, 2021 10:00 AM
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
exchange4media Staff Apr 4, 2021 6:00 PM
The 360-degree campaign has been launched on television and is being amplified through various mediums of the media
exchange4media Staff Apr 1, 2021 4:27 PM
The campaign included multiple influencers encouraging viewers to participate in the three-day-long challenge
Bajaj's special range of air coolers come with Smart Anti-Bacterial Honeycomb Technology to keep the air in rooms clean
exchange4media Staff Apr 4, 2020 8:20 AM
Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone
Misbaah Mansuri Feb 7, 2020 8:29 AM
Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas
exchange4media Staff Jan 28, 2020 7:51 AM