Bajaj Electricals launches social media campaign encouraging consumers to #stayathome

Bajaj's special range of air coolers come with Smart Anti-Bacterial Honeycomb Technology to keep the air in rooms clean

e4m by exchange4media Staff
Published: Apr 4, 2020 8:20 AM  | 2 min read
Bajaj Electricals

Bearing in mind this crucial time, Bajaj Electricals has pledged to combat COVID-19 by following the lockdown and take precautionary measures. Due to the drastic change in routine caused COVID-19 pandemic lockdown, it is expected that it will bring in a major change in the consumers' mind-set and behaviour coming forth. The social media campaign stems from the core consumer insight to encourage people to understand the sacrifices and risks doctors are taking to keep us safe.

The coronavirus outbreak has spread its tentacles all over the world and has impacted the well-being of the community at large followed by nationwide lockdown has also caused challenges for many companies to be frequently on top of the mind of their customer. Introducing campaigns during the COVID-19 pandemic is turning out to be a litmus test for most of the brands.

Being a market leader in fans and air cooler category, the company also launched two new ad campaigns. Suddenly staying the whole day in the house in this peak summers might trigger certain issues among the people. Hence, it is essential to add an element of humour in our daily life. Also, the pandemic has created a sense of awareness in terms of maintaining high levels of personal hygiene. In line with a similar thought, Bajaj has also come up with a special range of air coolers with Smart Anti-Bacterial Honeycomb Technology. The aim was to create an emotional connect with the consumers the campaign brings forward possibilities for consumers to buy desired products within their budget.

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