consumer-electronics
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
At the world’s most influential tech stage, intelligence becomes infrastructure and execution becomes advantage
Anuja Jain Jan 7, 2026 5:45 PM
UDropMore is founded on the principles of customer-centricity, the company said
e4m Staff Jan 23, 2024 12:46 PM
With Tandon exiting Hisense, the company now plans to rejig its top management
exchange4media Staff Dec 16, 2022 3:12 PM
The company's consolidated revenue from operations rose 9% to Rs 82,451.6
exchange4media Staff Oct 27, 2022 8:54 AM
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd
exchange4media Staff Jan 18, 2021 1:35 PM
Over the last few months, Samsung has also contributed INR 20 crore to Union and State Governments in India
exchange4media Staff Jun 4, 2020 12:27 PM
In the Pitch BrandTalk Virtual Series, B Thiagarajan, Managing Director of Blue Star, shared insights on how brands should navigate challenges of COVID-19
exchange4media Staff May 2, 2020 9:02 AM
Bajaj's special range of air coolers come with Smart Anti-Bacterial Honeycomb Technology to keep the air in rooms clean
exchange4media Staff Apr 4, 2020 8:20 AM
Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart
exchange4media Staff Mar 23, 2020 3:52 PM
The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms
exchange4media Staff Mar 11, 2020 2:26 PM
In a three-part series for the launch of its MirAIe platform, the campaign highlights the value of future-forward connected technology
exchange4media Staff Feb 22, 2020 8:13 AM