In the Pitch BrandTalk Virtual Series, B Thiagarajan, Managing Director of Blue Star, shared insights on how brands should navigate challenges of COVID-19

exchange4media Staff May 2, 2020 9:02 AM

Bajaj's special range of air coolers come with Smart Anti-Bacterial Honeycomb Technology to keep the air in rooms clean

exchange4media Staff Apr 4, 2020 8:20 AM

Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart

exchange4media Staff Mar 23, 2020 3:52 PM

The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms

exchange4media Staff Mar 11, 2020 2:26 PM

In a three-part series for the launch of its MirAIe platform, the campaign highlights the value of future-forward connected technology

exchange4media Staff Feb 22, 2020 8:13 AM

The Samsung OMN-D Series is a dual display, with screens on both sides, allowing retailers to maximize messaging

exchange4media Staff Nov 7, 2019 6:25 PM

The film by Schbang highlights Air Buddy's ability to provide 'sweat-free' cooking without disturbing the gas flames of the stove

exchange4media Staff Oct 20, 2019 10:00 AM

The TVC, conceptualised and created in collaboration with Famous Innovations will be rolled out across all leading TV channels across genres

exchange4media Staff Oct 19, 2019 1:18 PM

The company has partnered with Envent Worldwide for the development of the audio range of products in India

exchange4media Staff Sep 23, 2019 2:58 PM

With the tagline ‘Be Loud, Be Proud,’ the consumer electronics brand is focused towards being the first choice of millennials

exchange4media Staff Mar 19, 2019 5:16 PM

Launches premium I.T peripherals, consumer electronics, and mobility products in India

exchange4media Staff Feb 28, 2019 2:27 PM

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin Apr 19, 2018 8:53 AM

Micromax to roll out a 360-degree campaign with TVC, print, digital, and OTH advertisements

exchange4media Staff Apr 12, 2017 3:46 PM

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company

exchange4media Staff Dec 28, 2013 8:27 AM

Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company

exchange4media Staff Dec 27, 2013 2:07 PM