context
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Sandeep Goyal Jun 29, 2026 9:03 AM
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
Ruhail Amin Jun 22, 2026 9:12 AM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, and more transparent than ever before
Anuja Jain Oct 28, 2025 8:04 AM
Strategic appointments across India strengthen the company’s regional footprint and readiness for its next phase of expansion in 2026
e4m Staff Oct 7, 2025 12:16 PM
The new In-Content formats are placed directly within articles — between or inside paragraphs — ensuring they appear exactly where users most notice
e4m Staff Apr 23, 2025 6:33 PM
Guest Column: Nabajit Nath, Sales Director-India, Kargo, shares strategies to combat ad blindness
Nabajit Nath Mar 25, 2025 4:05 PM
At the seventh edition of the mobile marketing conference, Shahad Anand, Business Head, Mediakart, will share insights on the topic ‘Concept of 3D Ads in Contextual Advertising’
The new offering is now available globally andmakes the company one of the largest DPA open internet platforms
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Shantanu David Sep 7, 2023 8:33 AM
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
Shantanu David Sep 6, 2023 8:48 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years
Tanya Dwivedi Mar 29, 2023 1:18 PM
As part of e4m TechTalk, Dimpy Yadav, General Manager - Xaxis India, writes contextual advertising is re-emerging for delivering relevant & targeted messages to India’s audiences
Dimpy Yadav Mar 23, 2023 9:18 AM
Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context
Nitin Gupta Feb 20, 2023 8:50 AM
The Contextual Advertising Expert makes its entry into the Indian market, led by Sales Director Milva Povo
exchange4media Staff Jan 25, 2023 5:58 PM