context
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, and more transparent than ever before
Anuja Jain Oct 28, 2025 8:04 AM
Strategic appointments across India strengthen the company’s regional footprint and readiness for its next phase of expansion in 2026
e4m Staff Oct 7, 2025 12:16 PM
The new In-Content formats are placed directly within articles — between or inside paragraphs — ensuring they appear exactly where users most notice
e4m Staff Apr 23, 2025 6:33 PM
Guest Column: Nabajit Nath, Sales Director-India, Kargo, shares strategies to combat ad blindness
Nabajit Nath Mar 25, 2025 4:05 PM
At the seventh edition of the mobile marketing conference, Shahad Anand, Business Head, Mediakart, will share insights on the topic ‘Concept of 3D Ads in Contextual Advertising’
The new offering is now available globally andmakes the company one of the largest DPA open internet platforms
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Shantanu David Sep 7, 2023 8:33 AM
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
Shantanu David Sep 6, 2023 8:48 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years
Tanya Dwivedi Mar 29, 2023 1:18 PM
As part of e4m TechTalk, Dimpy Yadav, General Manager - Xaxis India, writes contextual advertising is re-emerging for delivering relevant & targeted messages to India’s audiences
Dimpy Yadav Mar 23, 2023 9:18 AM
Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context
Nitin Gupta Feb 20, 2023 8:50 AM
The Contextual Advertising Expert makes its entry into the Indian market, led by Sales Director Milva Povo
exchange4media Staff Jan 25, 2023 5:58 PM
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
exchange4media Staff Jun 23, 2022 6:22 PM
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Mansi Sharma May 16, 2022 8:46 AM
Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting
Kanchan Srivastava Apr 26, 2022 8:56 AM
Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive
Kanchan Srivastava Apr 1, 2022 8:31 AM
Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online
Pankaj Sharma Jan 28, 2021 8:43 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM
The platform gives marketers access to over 100+ publications across India, GCC & SEA regions
exchange4media Staff Jul 27, 2020 3:01 PM