consumer-marketing
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Sahil Chopra earlier held the position of Associate Vice President, Marketing, JioHotstar
e4m Staff Nov 27, 2025 12:53 PM
Prior to this, Ruchika Sharma was with Reckitt as Senior Global Brand Manager
Some of the eminent speakers at the event will be Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, and Prashant Dhar
exchange4media Staff Sep 15, 2021 8:37 AM
The campaign, emphasizing on the need to put colours to good use, will be promoted across social media platforms
exchange4media Staff Mar 27, 2021 8:18 AM
The core campaign has been conceptualised and executed by Taproot Dentsu
exchange4media Staff Aug 1, 2020 2:02 PM
In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time
Tasmayee Laha Roy Jan 23, 2020 8:14 AM