The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

Focusing on consumer experience, Ajey Mehta, VP & Region head (APAC), HMD Global (the house of Nokia phones) talks to exchange4media about the phone updates that keep getting better over time

exchange4media Staff Oct 30, 2019 8:52 AM

With 16 years of experience, Walia will be responsible for the leadership of the Botworx.ai’s sales team, developing new business opportunities and creating customised solutions for leading brands in India

exchange4media Staff Jun 11, 2018 4:17 PM

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

exchange4media Staff Apr 25, 2017 8:16 AM

Saxena to lead Edelman India’s brand and consumer marketing business

exchange4media Staff Apr 7, 2017 7:57 AM

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM