consumer-insights
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The suite comprises three offerings -- ConsumeriQ, CreativeiQ and ContentiQ, each designed to help brands gain a better understanding of consumers

exchange4media Staff Jul 21, 2021 10:04 AM

Red Lab?blur=25

The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions

exchange4media Staff May 5, 2021 8:18 AM

VTION and Kantar?blur=25

The partnership brings together Kantar’s expertise in media measurement and consumer insights with VTION’s proprietary audience measurement technology and data management framework

exchange4media Staff Nov 18, 2019 12:56 PM

Manik Nangia?blur=25

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

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Experts take on how to woo consumers at the BW Marketing Whitebook Summit, 2018

Apeksha Mishra Jul 30, 2018 8:53 AM