Mehta will lead channel partnership and alliance programmes; he will relocate to Mumbai from Silicon Valley

exchange4media Staff 1 day ago

This integration enables two-way communication with customers on one of the most widely used channels worldwide

exchange4media Staff 1 week ago

The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies

exchange4media Staff 17-April-2019

By leveraging CleverTap’s Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience

exchange4media Staff 19-December-2018

CleverTap’s AI/ML-powered platform is helping Dream11 craft personalised, contextual and timely engagement campaigns to drive higher app monetisation and retention.

exchange4media Staff 06-September-2018

With the power of machine learning, CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire user base to determine micro-segments of audiences

exchange4media Staff 04-July-2018

Capitalizing on the popular appeal of T20 cricket format, many brands see it as an opportunity to drive their business growth and revenue

exchange4media Staff 29-May-2018

CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle

exchange4media Staff 25-April-2018

As part of the CleverTap Partner Ecosystem, partners can expand their mobile offerings and provide differentiated value to their customers. The ecosystem enables partners to amplify brand presence, expand target market and drive revenue by acquiring users from new markets.

exchange4media Staff 15-March-2018

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes 28-September-2017

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Ronald Menezes 23-August-2017

SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle

exchange4media Staff 21-June-2017