The decision comes Koo’s successful partnership with CleverTap for their first product, Vokal

exchange4media Staff Jun 22, 2021 11:10 AM

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The AI-powered platform also helped Ketto reach 250,000 existing donors through tailored messaging

exchange4media Staff Feb 11, 2020 12:13 PM

Anand Jain CleverTap?blur=25

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

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The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

exchange4media Staff Aug 21, 2019 4:55 PM


Mehta will lead channel partnership and alliance programmes; he will relocate to Mumbai from Silicon Valley

exchange4media Staff Jul 17, 2019 6:16 PM


This integration enables two-way communication with customers on one of the most widely used channels worldwide

exchange4media Staff Jul 10, 2019 6:13 PM

7Eleven CleverTap?blur=25

The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies

exchange4media Staff Apr 17, 2019 3:33 PM


By leveraging CleverTap’s Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience

exchange4media Staff Dec 19, 2018 2:38 PM


CleverTap’s AI/ML-powered platform is helping Dream11 craft personalised, contextual and timely engagement campaigns to drive higher app monetisation and retention.

exchange4media Staff Sep 6, 2018 11:05 AM


With the power of machine learning, CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire user base to determine micro-segments of audiences

exchange4media Staff Jul 4, 2018 2:52 PM


Capitalizing on the popular appeal of T20 cricket format, many brands see it as an opportunity to drive their business growth and revenue

exchange4media Staff May 29, 2018 4:28 PM


CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle

exchange4media Staff Apr 25, 2018 6:42 PM


As part of the CleverTap Partner Ecosystem, partners can expand their mobile offerings and provide differentiated value to their customers. The ecosystem enables partners to amplify brand presence, expand target market and drive revenue by acquiring users from new markets.

exchange4media Staff Mar 15, 2018 12:45 PM


Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes Sep 28, 2017 7:38 AM


60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Ronald Menezes Aug 23, 2017 7:28 AM

CleverTap to drive growth of SonyLIV VOD app?blur=25

SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle

exchange4media Staff Jun 21, 2017 1:07 PM