Ketto raises Rs 30 crore through CleverTap for charitable causes

The AI-powered platform also helped Ketto reach 250,000 existing donors through tailored messaging

e4m by exchange4media Staff
Updated: Feb 14, 2020 12:00 PM
ketto clever tap

CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its CleverTap4Good philanthropy milestones for 2019. CleverTap collaborated with Ketto, a crowdfunding platform for fundraising of social, creative and personal causes, to drive and increase repeat donations while reducing the number of people who abandoned their donation forms.

 With the help of CleverTap, Ketto has revolutionized the giving process with personalized messages aimed at specific donors that increased giving and retention, resulting in major achievements: 

  •  Rs 30 crore raised for various causes
  • 250,000 existing donors reached through tailored messaging
  • 30 per cent increase in donations by targeting those who abandoned their cart
  • 13 per cent increase in repeat donations

 Donating to a charitable cause has never been easier or more secure in the digital world. Through the use of the crowdfunding platform Ketto, budding philanthropists can launch fundraisers to gain support for anything from personal medical expenses to restoring historic landmarks. With CleverTap, user data is simplified and segmented, allowing Ketto to target donors, send tailored campaigns, and encourage donations quickly and easily. 

 "With CleverTap we can personalize our communication, so our users stay connected to the causes close to their hearts, be it fighting chronic illnesses, giving back to the community, or lending wings to a new idea," said Zaheer Adenwala, co-founder and CTO, Ketto. "In 2019 alone, Ketto launched 10 major campaigns on the CleverTap platform, which helped us to raise Rs 30 crore in India. Most commonly, fundraisers are for those in need of costly medical expenses like cancer treatments or organ transplants."

 "Mobile marketing solutions and marketing technology are staples for companies of all sizes, including organizations that want to drive change and support various causes—from global warming to fighting child labour and much more,” said Anand Jain, co-founder and CSO, CleverTap. “By working with organizations like Ketto, CleverTap can extend its mission to improve the lives of others—and we will continue to do so in the years to come.” 

 Charitable organizations looking to reach their donors in more effective ways can visit for more information.

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