chocolate
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
A major shipment of KitKat has gone missing in Europe, with more than 400,000 bars stolen while in transit, prompting an investigation by Nestlé and local authorities
e4m Staff Mar 30, 2026 2:08 PM
Zoher Kapuswala, Marketing Head, Ferrero India, explains how brands are recalibrating their marketing strategies to align with evolving consumer behaviour
Sunidhi Vijay Mar 5, 2026 9:08 AM
Prior to her elevation, she held the role of Head of Marketing Biscuits & Bakery - APAC-MEA
On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name
Aryendra Khan Jan 31, 2026 7:55 AM
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending
Kanchan Srivastava Mar 1, 2025 8:44 AM
With the promise of 40% more chocolate, the campaign for Del Monte's chocolate syrup brand is now live across theatres, YouTube, and social media platforms
e4m Staff Dec 16, 2024 11:30 AM
The review will reportedly comprise media, commerce, social media, brand PR and influencer marketing, but not creative
e4m Desk Nov 12, 2024 10:41 AM
'Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX,' said the founder of ChocolateX
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
The announcement of the association was followed by a TVC created by DDB Tribal
exchange4media Staff Jun 16, 2023 3:28 PM
Has taken sole control of Lotus with effect from May 24, 2023
exchange4media Staff May 25, 2023 4:10 PM
The company has also created a mascot, an alien named Neila
exchange4media Staff Jul 8, 2020 10:00 PM
The brand brought back its ‘Acknowledge Your Heroes’ campaign by sharing 20,000 bars to frontline workers in Delhi, Mumbai, Bangalore, Kolkata and Hyderabad
exchange4media Staff Jul 7, 2020 2:03 PM
The new menu offerings are available to consumers first in Bangalore and Chennai from 12th June, 2020
exchange4media Staff Jun 23, 2020 5:55 PM
The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times
exchange4media Staff May 3, 2020 2:00 AM
The Bollywood star has also featured in the candy brand's TVC 'Mint nahi hint hain'
exchange4media Staff Mar 21, 2020 7:59 AM
The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store
exchange4media Staff Feb 22, 2020 7:47 AM
Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement
exchange4media Staff Feb 13, 2020 7:35 PM
The TVC is on air across multiple media touch points including TV, OTT and other digital platforms
exchange4media Staff Feb 8, 2020 9:33 AM