Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers

Kanchan Srivastava Jul 29, 2022 8:12 AM

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM

At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector

exchange4media Staff Jan 29, 2021 8:47 AM

Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario

Nafisa Shaheen May 7, 2020 3:57 PM

In a combined effort between the Ministry of Health, MyGov & Facebook, the chatbot will help raise awareness, provide authentic information and share precautionary measures

exchange4media Staff Mar 27, 2020 4:15 PM

With the introduction of Chatbots-based learning, Stratbeans empowers employees with a knowledgeable and personalised assistant at no further resource cost

exchange4media Staff Nov 5, 2019 4:24 PM

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza May 24, 2019 9:56 AM

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

Mindshare has created a technology-driven chatbot exclusively for GSK brand Sensodyne. The senso-bot was launched using Google Assistant

exchange4media Staff Apr 15, 2019 1:39 PM

The transaction size, including investment for growth and expansion, is estimated at about INR 700 Cr, with INR 230 Cr as the consideration for the initial business transfer

exchange4media Staff Apr 4, 2019 11:58 AM

Filmykaant is a one stop destination for every Bollywood lover

exchange4media Staff Aug 29, 2018 7:47 PM

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff Aug 9, 2018 9:00 AM

Aakrit Vaish explains the importance of chatbots in the digital era

Apeksha Mishra Aug 1, 2018 8:53 AM

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff Jun 14, 2018 11:54 AM

Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018

Misbaah Mansuri Dec 26, 2017 8:50 AM

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers. In an interview with exchange4media, Prashant Mehta of SapientRazorfish spoke about the evolving digital payment ecosystem in the country and more.

Ruhail Amin Sep 4, 2017 7:57 AM