Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza May 24, 2019 9:56 AM

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

Mindshare has created a technology-driven chatbot exclusively for GSK brand Sensodyne. The senso-bot was launched using Google Assistant

exchange4media Staff Apr 15, 2019 1:39 PM

The transaction size, including investment for growth and expansion, is estimated at about INR 700 Cr, with INR 230 Cr as the consideration for the initial business transfer

exchange4media Staff Apr 4, 2019 11:58 AM

The show has used an Artificial Intelligence-powered Chatbot as a means to reach out to young viewers

exchange4media Staff Mar 28, 2019 1:23 PM

Filmykaant is a one stop destination for every Bollywood lover

exchange4media Staff Aug 29, 2018 7:47 PM

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff Aug 9, 2018 9:00 AM

Aakrit Vaish explains the importance of chatbots in the digital era

Apeksha Mishra Aug 1, 2018 8:53 AM

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff Jun 14, 2018 11:54 AM

Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018

Misbaah Mansuri Dec 26, 2017 8:50 AM

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers. In an interview with exchange4media, Prashant Mehta of SapientRazorfish spoke about the evolving digital payment ecosystem in the country and more.

Ruhail Amin Sep 4, 2017 7:57 AM

The chatbot gives AMG fans a walkthrough of AMG’s 50-year history

exchange4media Staff May 15, 2017 4:59 PM

AliveNow& MEC launch India’s first automobile Messenger chatbot for Mercedes’ 50 years of AMG

exchange4media Staff May 9, 2017 3:29 PM

The Bade-Chote Chatbot enables fans to connect and interact with 9XM’s Bade and Chote via Facebook Messenger

exchange4media Staff Mar 30, 2017 4:17 PM

The chatbot seems to be the latest entrant to the hype cycle, with some already hailing it as the future of communications but as the incident with Tay taught us, there is still a long way to go. However, this is not stopping brands from leveraging the chatbot to improve customer engagement

Abhinn Shreshtha May 2, 2016 8:03 AM