The 2-minute ad film is centred on the brand's extensive array of diagnostic products

e4m Staff Sep 16, 2023 6:00 PM


The ‘Working with Cancer’ initiative has been recognized with the Lions Health Grand Prix for Good in Cannes

e4m Desk Jun 21, 2023 12:30 PM


‘The Girl In Red Lipstick’ campaign has been conceptualised by GREY group India

e4m Desk Feb 7, 2023 8:12 AM

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The group is leveraging the impact of its ‘annual wishes film’ to drive awareness around the Human Papilloma Virus

e4m Desk Dec 7, 2022 1:00 PM


Through a 40-second video created by Ogilvy, the brand urges women to self-check every month

e4m Desk Nov 27, 2022 10:00 AM


ITW Universe has pledged to match every donation made for the child’s treatment

e4m Desk Oct 11, 2022 10:16 AM

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In this initiative, Clovia will make insurance reach out to consumers through its platform while Alliance Insurance will help facilitate the insurance policy

e4m Desk Jun 25, 2021 6:34 PM

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Prior to this, Alex worked as Head of Events & Brand Solutions at Ananda Vikatan Group

e4m Desk Jun 24, 2021 3:03 PM


The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind

e4m Desk Apr 6, 2021 1:42 PM


The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia

e4m Desk Feb 6, 2021 8:29 AM

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Led by RJ Abhilash, the month-long campaign seeks to create awareness and raise funds for those battling cancer during the pandemic

e4m Desk Sep 29, 2020 2:43 PM

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SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.

e4m Desk Mar 9, 2020 2:13 PM

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The campaign is live across social and digital platforms, as well as a microsite featuring breast health information

e4m Desk Mar 9, 2020 11:20 AM

Why So Serious Feb 2 to 7?blur=25

A weekly fun feature by The Digital Fellow on special days of the month

e4m Desk Feb 8, 2020 8:03 AM


Collaborates with designer Anupama Dayal for fashion show at India Runway Week

e4m Desk Oct 7, 2019 6:00 PM

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‘The Soap with a Lump’ is a product innovation that encourages women to examine their breasts for any abnormality while in the shower

e4m Desk Jun 2, 2019 10:00 AM

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The initiative is to encourage early detection of Breast cancer. The drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital & the sarpanch of the village

e4m Desk Apr 9, 2019 11:58 AM