businesses
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Prabhakar Mundkur Jul 13, 2026 10:17 AM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
Pooja Yadav Jan 15, 2026 8:35 AM
Prashant Peres will now be leading the combined Mars and Kellanova businesses
The new campaign is geared towards helping small businesses across India reach relevant customers
e4m Staff Dec 15, 2025 6:53 PM
Regulator pushes for transparency and accountability to prevent algorithmic bias and collusion
e4m Staff Oct 7, 2025 11:58 AM
This newly created position will enhance the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, InMobi Global Exchange and InMobi DSP
e4m Staff Jun 25, 2025 11:59 AM
The study, however, points out that the businesses in India face data challenges
Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, decodes the intricate relationship between the consumer and businesses
Shantomoy Ray Jan 13, 2025 9:08 AM
Guest Column: It is the younger generation, whose fresh ideas and bold strategies help in transforming these enterprises into modern powerhouses, writes Abhay Ojha
Abhay Ojha Oct 10, 2024 5:51 PM
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
The conference on August 22 in Mumbai will see global and Indian CEOs come together to discuss strategies around ‘Transforming organizations and Brands’ to future-proof businesses
exchange4media Staff Aug 9, 2022 7:46 PM
Cadbury has teamed up with Rephrase.ai, an AI-enabled video creation platform
exchange4media Staff Oct 26, 2021 10:12 AM
The 'Small Business Loans Initiative’ helps SMBs get quick access to credit through independent lending partners
exchange4media Staff Aug 20, 2021 1:03 PM
The digital platform will help these small business owners attract new consumers and incentivize consumers for shopping digitally across the platform
exchange4media Staff Aug 17, 2021 5:34 PM
The five-day campaign comprises a series of videos and a contest to honour local stores
exchange4media Staff Jun 29, 2021 1:29 PM
The Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly
exchange4media Staff Nov 4, 2020 4:28 PM
The show, named Namaste Digital, is part of Google's new multi-pronged effort to help SMBs navigate the challenging economic environment by building a digital presence
exchange4media Staff Sep 30, 2020 3:20 PM
The organisation will now accept applications from businesses till 28 September 2020
exchange4media Staff Sep 24, 2020 12:41 PM
Created by Ant Theory Pvt. Ltd, the campaign was released digitally on 19th September 2020, on OkCredit’s YouTube Channel and other digital platforms
exchange4media Staff Sep 21, 2020 4:17 PM
Created by Ant Theory Pvt. Ltd, the campaign was released digitally on 19th September 2020, on OkCredit’s YouTube Channel and other digital platforms
exchange4media Staff Sep 21, 2020 3:58 PM