‘Unstereotype’ campaign highlights discrimination faced by Indians from the Northeast

exchange4media Staff 1 day ago

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza 22-February-2019

The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians

exchange4media Staff 08-February-2019

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri 05-February-2019

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff 28-January-2019

Brook Bond Red Label and Star Sports, in collaboration with Mindshare bring the cricket legends together again after 22 years

exchange4media Staff 24-September-2018

Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff 13-September-2018

The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff 20-August-2018

Such was Khan's popularity that despite of the Anti-Pakistan sentiment, Indian brands still took a risk to rope him in as their brand ambassador.

exchange4media Staff 30-July-2018

New single ‘Isspeshal Yaari Song’ supports mental disability awareness

exchange4media Staff 20-June-2018

Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee 16-May-2018

Over the past five months, they shared stories of people having each other’s back no matter what

exchange4media Staff 09-April-2018

Well timed with National Dwarfism Awareness Month, Brooke Bond Red Label’s latest piece of work, produced by Prime Focus Technologies (PFT), highlights the fact that people with birth related abnormalities can lead a pretty normal life, and sometimes even rock at it, well timed with National Dwarfism Awareness Month

exchange4media Staff 09-November-2017

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

exchange4media Staff 13-October-2017

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff 06-February-2017

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas 04-January-2017

GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label

Priyanka Mehra 21-June-2016

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy 12-January-2016

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy 14-July-2015

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy 01-June-2015