brooke-bond
Industry observers say the shift is more of an outcome of changing reality and an evolution as the middle-class dream has not faded but has just gone digital
Aryendra Khan Nov 8, 2025 9:37 AM
The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy
e4m Staff Apr 28, 2025 9:19 AM
As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
The campaign reflects the brand’s commitment to bringing people together across diverse communities
Our pick of the ads that impressed us between June 16 and 30
exchange4media Staff Jul 11, 2023 9:19 AM
The film explores why the humble cup of tea is India's most preferred way to socialise
exchange4media Staff Jun 30, 2023 1:01 PM
The TVC is aimed at the South region accepting change and having trust in the new team
exchange4media Staff May 13, 2022 1:25 PM
Hindustan Unilever continues to dominate the advertiser’s list
exchange4media Staff Oct 1, 2021 8:11 AM
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
exchange4media Staff Jun 4, 2021 11:45 AM
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
exchange4media Staff May 17, 2021 8:33 AM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
The brand has strengthened its association with classical musicians by presenting a line-up of 24 artists who will perform live for over two months
exchange4media Staff Jun 19, 2020 12:00 AM
As per the data, Week 22 saw more new brands in the top ten list
exchange4media Staff Jun 12, 2020 8:42 AM
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
exchange4media Staff Apr 17, 2020 8:12 AM
The TVC will be featured and distributed across broadcast and online platforms
exchange4media Staff Mar 2, 2020 5:01 PM