Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

Kharga joined the bank as Chief Marketing Officer in 2016

exchange4media Staff Jul 3, 2019 6:26 PM

‘Unstereotype’ campaign highlights discrimination faced by Indians from the Northeast

exchange4media Staff Apr 17, 2019 12:25 PM

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza Feb 22, 2019 8:57 AM

The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians

exchange4media Staff Feb 8, 2019 2:02 PM

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri Feb 5, 2019 8:08 AM

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff Jan 28, 2019 1:56 PM

Brook Bond Red Label and Star Sports, in collaboration with Mindshare bring the cricket legends together again after 22 years

exchange4media Staff Sep 24, 2018 1:09 PM

Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff Sep 13, 2018 8:59 AM

The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff Aug 20, 2018 7:09 PM

Such was Khan's popularity that despite of the Anti-Pakistan sentiment, Indian brands still took a risk to rope him in as their brand ambassador.

exchange4media Staff Jul 30, 2018 8:57 AM

New single ‘Isspeshal Yaari Song’ supports mental disability awareness

exchange4media Staff Jun 20, 2018 11:07 AM

Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee May 16, 2018 8:49 AM

Over the past five months, they shared stories of people having each other’s back no matter what

exchange4media Staff Apr 9, 2018 1:07 PM

Well timed with National Dwarfism Awareness Month, Brooke Bond Red Label’s latest piece of work, produced by Prime Focus Technologies (PFT), highlights the fact that people with birth related abnormalities can lead a pretty normal life, and sometimes even rock at it, well timed with National Dwarfism Awareness Month

exchange4media Staff Nov 9, 2017 11:40 AM

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

exchange4media Staff Oct 13, 2017 8:40 AM

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff Feb 6, 2017 9:38 AM

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas Jan 4, 2017 9:02 AM

GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label

Priyanka Mehra Jun 21, 2016 6:49 AM

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy Jan 12, 2016 8:14 AM