Britannia Good Day campaign?blur=25

A first-of-its-kind augmented reality experience has been specially designed to make consumers feel an integral part of the campaign

exchange4media Staff Dec 20, 2021 2:12 PM

pls put britannia?blur=25

The account currently handled by GroupM’s Essence is estimated to be around Rs 300 crore  

Naziya Alvi Rahman Dec 6, 2021 4:05 PM

gunjan shah?blur=25

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

Little hearts Valentine?blur=25

The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa

exchange4media Staff Feb 14, 2020 4:26 PM

Britannia Nutrichoice?blur=25

Joining the campaign, Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar encouraged people to make a healthy start and participate in the movement

exchange4media Staff Oct 21, 2019 11:19 AM

e4m recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 14, 2019 9:24 AM

Ali Harris Britannia?blur=25

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan May 10, 2019 8:36 AM


The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff Jan 14, 2019 12:04 PM


He was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management

exchange4media Staff Nov 13, 2018 4:39 PM


The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff Sep 11, 2018 2:11 PM

Britannia Q3 FY14 consolidated net up 62% at Rs 100.6 crore?blur=25

Britannia Industries has reported consolidated revenue growth of 10.2 per cent for the third quarter ended December 31, 2013 at Rs 1,772 crore

exchange4media Staff Feb 15, 2014 10:18 AM

Britannia Q2 FY14 net up 65.7% at Rs 97.6 crore?blur=25

Britannia Industries has reported growth of 12.8% in consolidated revenues for Q2 FY14 at Rs 1,740 crore, while net sales were up 12.82% at Rs 1,740.48 crore

exchange4media Staff Nov 12, 2013 8:10 AM

Britannia ropes in Former PepsiCo CEO Varun Berry?blur=25

Berry joins as COO & VP of Marketing, Sales & Innovation. He replaces Neeraj Chandra, who will now be VP of Strategy & New Business Dev

exchange4media Staff Jan 8, 2013 7:52 PM

Britannia creates the human touch for GoodDay’s 25th anniv?blur=25

Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way

exchange4media Staff Mar 5, 2012 1:39 PM

Incumbent brands should think like insurgents: Vinita Bali?blur=25

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM

Neeraj Chandra: Tap changes through innovation to strengthen brand?blur=25

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna Nov 24, 2011 7:56 AM

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions?blur=25

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.

exchange4media Staff Sep 16, 2011 12:07 PM

Percept Out of Home bags rural mandate for Britannia?blur=25

Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of Britannia Cookies across India. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.

exchange4media Mumbai Bureau Oct 16, 2010 8:16 AM