With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan 10-May-2019

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff 14-January-2019

He was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management

exchange4media Staff 13-November-2018

The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff 11-September-2018

Britannia Industries has reported consolidated revenue growth of 10.2 per cent for the third quarter ended December 31, 2013 at Rs 1,772 crore

exchange4media Staff 15-February-2014

Britannia Industries has reported growth of 12.8% in consolidated revenues for Q2 FY14 at Rs 1,740 crore, while net sales were up 12.82% at Rs 1,740.48 crore

exchange4media Staff 12-November-2013

Berry joins as COO & VP of Marketing, Sales & Innovation. He replaces Neeraj Chandra, who will now be VP of Strategy & New Business Dev

exchange4media Staff 08-January-2013

Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way

exchange4media Staff 05-March-2012

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna 02-February-2012

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna 24-November-2011

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.

exchange4media Staff 16-September-2011

Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of Britannia Cookies across India. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.

exchange4media Mumbai Bureau 16-October-2010