Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix

Mohua Das Gupta Jun 20, 2022 8:39 AM

Sharma is a veteran of the advertising industry who has worked with Ogilvy, BBDO India and Publicis Groupe

exchange4media Staff Feb 24, 2022 5:03 PM

A growth specialist for over 7 years, Singh has played a key role in driving early-stage growth and scale for startup brands like Mitron TV and YourQuote

exchange4media Staff Nov 8, 2021 1:27 PM

In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint

exchange4media Staff Aug 10, 2021 2:51 PM

The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best

exchange4media Staff Aug 10, 2021 12:11 PM

It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads

exchange4media Staff Jul 16, 2021 8:39 AM

The mascot will be integrated into the brand’s campaigns across different mediums

exchange4media Staff Feb 18, 2021 2:05 PM

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM

ChillOut: When at home, Shuchi Chawla also loves cooking healthy meals and catching up on her favourite sitcoms

Dolly Mahayan Nov 3, 2018 9:15 AM

Shuchi Chawla talks about the new trends in the travel industry and explains how marketing plays an important role in building the business

Dolly Mahayan Jun 5, 2018 8:52 AM

ICANN has approved the creation of new top level domains. This decision can have a huge impact on brand identity on the Internet as they can now own .brand websites. This can change ways a brand markets itself digitally.

Shubhi Tandon Jun 23, 2011 9:30 AM

Vandana Pant has joined Delhi Press as Head of Brand and GM - Brand Marketing. She took charge from December 14, 2010. At Delhi Press, she will be reporting to Anant Nath and Amit Bhatia. Prior to this, Pant was with Amar Ujala.

Nitin Pandey Jan 5, 2011 2:06 PM