boycott
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
According to industry sources, India games, including the one against Pakistan, command ad rates of Rs 15-18 lakhs per 10 second spot
Aditi Gupta Feb 4, 2026 9:34 AM
As per news agencies, the ICC has hinted at the possibility of withholding Pakistan’s annual revenue share for using it to compensate the broadcasters for potential losses due to the boycott
According to industry experts, advertisers feared being caught in a sentiment backlash
Aditi Gupta Sep 16, 2025 11:12 AM
X has accused the companies of colluding under the Global Alliance for Responsible Media to withhold billions in ad revenue following Elon Musk’s 2022 takeover
The alliance parties will abstain from participating in shows and events featuring the anchors
e4m Staff Sep 14, 2023 5:47 PM
Netizens accuse brand of trying to tarnish the Hindu festival
exchange4media Staff Mar 9, 2023 2:34 PM
Following right-wing outrage on Twitter, the food delivery platform has pulled down the Holi ad that requests revellers to not throw eggs at each other
exchange4media Staff Mar 8, 2023 1:31 PM
Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the comedian
exchange4media Staff Feb 13, 2023 8:31 AM
Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on
Kanchan Srivastava Oct 27, 2021 2:22 PM
Industry calls for an anti-bullying movement and better tracking of conversations on digital media
Mansi Sharma Aug 25, 2021 8:55 AM
The consumer goods giant announced its boycott of the tech companies in June, citing hate speech and polarisation on these platforms
exchange4media Staff Dec 19, 2020 9:21 AM
Just last month, the brand faced massive criticism for an ad showing inter-faith marriage
exchange4media Staff Nov 10, 2020 9:03 AM
Uday Shankar reportedly said If people like something (cricket) so passionately, there will be people willing to back it financially
exchange4media Staff Jul 1, 2020 8:57 AM
Industry experts opine whether the Twitter uproar against Deepika Padukone’s JNU stance will dent the film’s chances at the Box Office
Noel Dsouza Jan 9, 2020 9:09 AM
We asked industry watchers if this furore could mean serious damage to the brand’s image
Misbaah Mansuri Jan 9, 2020 8:10 AM