The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India

exchange4media Staff Nov 29, 2021 5:21 PM

Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit

exchange4media Staff Nov 11, 2021 3:05 PM

The film shows a mother advising her son to step into the kitchen with Badshah Masala

exchange4media Staff Jul 25, 2021 6:00 PM

Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage

exchange4media Staff Jun 7, 2021 7:38 PM

The singer's association with the app will last till the end of the year

exchange4media Staff Apr 20, 2021 12:41 PM

The campaign focuses on helping people to enhance skills and teaching people to win in life too

exchange4media Staff Feb 20, 2021 4:00 PM

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

He changed the way the spice industry is looked at, read a social media post by Badshah Masala

exchange4media Staff Dec 3, 2020 4:28 PM

Badshah will be creating snackable content for the platform

exchange4media Staff Sep 15, 2020 2:32 PM

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM

While Arijit Singh, Tanishk Bagchi, Neha Kakkar, Pritam and Badshah have emerged to be popular among Indian artists, Justin Beiber, Selena Gomez and Ed Sheeran are favourites among global artists

exchange4media Staff May 5, 2020 5:16 PM

Sachin Sharma, Director of Sales and Partnerships, ByteDance India, shares insights on ‘Democratizing Creativity’, the platform’s community and brands, and the causes it has been supporting

exchange4media Staff Nov 23, 2019 8:13 AM

The first of-its-kind YouTube Originals will bring the best of Punjabi music talent like Badshah, Neha Kakkar, Raftaar, Sukhbir and more on a common stage

exchange4media Staff Sep 30, 2019 2:29 PM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

Within 24 hours of posting, the clip was seen 75 million times in a day

exchange4media Staff Jul 31, 2019 12:29 PM

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM

The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business

exchange4media Staff Jun 6, 2019 6:22 PM

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

exchange4media Staff May 8, 2019 4:35 PM

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM