Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

He changed the way the spice industry is looked at, read a social media post by Badshah Masala

exchange4media Staff Dec 3, 2020 4:28 PM

Badshah will be creating snackable content for the platform

exchange4media Staff Sep 15, 2020 2:32 PM

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM

While Arijit Singh, Tanishk Bagchi, Neha Kakkar, Pritam and Badshah have emerged to be popular among Indian artists, Justin Beiber, Selena Gomez and Ed Sheeran are favourites among global artists

exchange4media Staff May 5, 2020 5:16 PM

Sachin Sharma, Director of Sales and Partnerships, ByteDance India, shares insights on ‘Democratizing Creativity’, the platform’s community and brands, and the causes it has been supporting

exchange4media Staff Nov 23, 2019 8:13 AM

The first of-its-kind YouTube Originals will bring the best of Punjabi music talent like Badshah, Neha Kakkar, Raftaar, Sukhbir and more on a common stage

exchange4media Staff Sep 30, 2019 2:29 PM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

Within 24 hours of posting, the clip was seen 75 million times in a day

exchange4media Staff Jul 31, 2019 12:29 PM

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM

The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business

exchange4media Staff Jun 6, 2019 6:22 PM

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

exchange4media Staff May 8, 2019 4:35 PM

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff Apr 9, 2019 1:02 PM

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff Apr 8, 2019 11:20 AM

At the first edition of Music Inc., a high-powered event presented by MTV and curated by Loudest.in and exchange4media, popular musician Badshah opened up in a candid interview with noted film critic and author Anupama Chopra

Ruhail Amin Jun 13, 2018 9:00 AM

Dentsu Creative Impact has created a digital campaign for Hitachi to promote the brand’s ‘I Clean’ feature that cleans the filter of the air conditioner automatically

exchange4media Staff Apr 16, 2016 7:34 AM

9X Media launches a series of gaming apps for iPhones, iPads and Androids users

exchange4media Staff May 8, 2012 9:28 PM