MAYBACH Icons of Luxury teams up with Badshah for limited-edition collection

MAYBACH Icons Of Luxury has partnered with pop-culture icon Badshah for a limited-edition collection. This trailblazing appointment marks the first time an entertainment personality from India has taken on the role of co-designing and curating a global collection. As part of this partnership, Badshah has created a bespoke collection which carries his unmistakable design aesthetic rooted in individuality and luxury, while honouring MAYBACH’s enduring and timeless legacy.

The MAYBACH x Badshah collection is more than a design partnership. The new collection introduces a renewed artistic perspective to two of MAYBACH Eyewear’s most iconic silhouettes—THE ARTIST III and THE KING III—fusing the brand’s signature sophistication with Badshah’s unmistakable creative language.

The luxurious capsule will present eight meticulously handcrafted eyewear pieces, available exclusively at Eternity Lifestyles in India and through authorized MAYBACH Eyewear retailers globally. The collection includes THE ARTIST III Optical Series priced at INR 2,79,150.00 (USD 2850.00), THE KING III Sunglass Series at INR 3,23,300.00 (USD 2950.00) and the standout Diamond-Studded Snow Camouflage THE KING III, offered at INR 50,88,450.00 (USD 43600.00).

As MAYBACH Icons Of Luxury expands its strategic footprint across the Indian subcontinent—an emerging luxury eyewear market projected to reach USD 1,721 million by 2030 with a CAGR of 11.72%—this collaboration positions the brand at the forefront of cultural exchange and commercial evolution.

Jutta Kahlbetzer & Wolfgang Thelen, CEOs, MAYBACH Icons Of Luxury state, “The collaboration with Badshah has been an inspiring creative journey marked by mutual respect, a passion for exceptional craftsmanship, and a shared pursuit of authenticity. For the first time, we are seamlessly integrating MAYBACH’s rich heritage with the distinctive artistic expression embodied by Badshah, reinterpreting modern luxury from the lens of diversity and inclusivity. India’s vibrant cultural tapestry and its appreciation for exquisite craftsmanship create an unparalleled environment for such innovative collaborations. By aligning with a creative architect like Badshah, MAYBACH Eyewear not only engages with the dynamic Indian market but also honours the nation's diverse cultural landscape, positioning itself as a brand that resonates profoundly with discerning contemporary luxury consumers. This partnership underscores the significance of the Indian market while illustrating MAYBACH's commitment to fostering cultural exchange.”

Badshah states, “MAYBACH has always held a special place in my heart. I have long admired how they have cultivated a legacy brand—an aspiration for someone like me, a small-town boy with dreams of conquering the world, who has risen from humble beginnings. The eyewear, in particular, embodies true luxury; when you hold a pair, you instantly appreciate the precision, craftsmanship, and meticulous attention to detail—it is art in its purest form. Through Ronak Sheth from Eternity Lifestyles, I was introduced to the MAYBACH Icons Of Luxury family and invited to visit their atelier in Germany. I was truly overwhelmed by the workmanship, and witnessing the entire creative process firsthand was a surreal experience. Being granted complete creative freedom to infuse my artistic vision into the designs made this process exceptionally rewarding.  Designing eyewear that not only looked visually appealing but also felt comfortable—striking the perfect balance between form and function—posed a unique challenge during the design phase, yet it significantly enhanced my overall experience. This collaboration is truly one of a kind, and I am immensely grateful to be part of this historic moment.”