MX Takatak ropes in rapper Badshah

Badshah will be creating snackable content for the platform

e4m by exchange4media Staff
Updated: Sep 15, 2020 2:32 PM
Badshah

MX Takatak’s community just got bigger with the addition of rapper and singer Badshah.

Badshah has delivered several chart busters over the years and is lauded for his lyrics, slow rap and performing with Bollywood’s biggest celebrities.

Speaking about this association, Badshah said, “Music and video are two very important aspects of what I do to bring a complete experience to the audience. My fans have always been top priority for me and MX Tatatak, I feel, allows me to directly reach out and interact with them even in the most remote corners of India. With all of us having limited movement/travel and with so much happening around the world, this is the best time to engage with fans by creating some fun, snackable content. I am looking forward to my short format video journey with MX Takatak.”

Karan Bedi, CEO – MX Player, said, “We are proud and happy to welcome Badshah to the MX family. MX Takatak aims to provide the budding influencer talent pool a world class platform to showcase their art. And, who better than Badshah to inspire them to scale new heights like he has - he’s innovative, creative and is an icon of pop culture in India today, which makes him the perfect fit to inspire our millions of content creators on MX Takatak as well as engage with his fans on our huge user base.”

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