13% rise in music consumption across India during lockdown: Gaana study
While Arijit Singh, Tanishk Bagchi, Neha Kakkar, Pritam and Badshah have emerged to be popular among Indian artists, Justin Beiber, Selena Gomez and Ed Sheeran are favourites among global artists
A study into the music listening patterns of more than 150 million Indians during the lockdown period by Gaana has revealed a 13% rise in music consumption across India, with a notable 12% spike in romantic playlist streams across all age groups and 14% increase in devotional playlists - even among 18-24 year olds.
Besides romance and spirituality, there has been a 36% surge in workout playlists as people are bringing their gyms home, and a 24% surge in motivational or self-help podcasts as they are keeping themselves focused to power through the odds.
In terms of artist picks, Arijit Singh, Tanishk Bagchi, Neha Kakkar, Pritam and Badshah have emerged as the most popular Indian artists, and Justin Beiber, Alan Walker, Billie Eilish, Selena Gomez and Ed Sheeran were the most popular global artists.
“We are humbled to be able to help our fellow Indians beat their boredom and anxiety and feel more optimistic about life. This is clear from the amount of Bollywood, Punjabi Pop, Indipop, Telugu Film Music and Regional Pop songs people are streaming from the comfort of their homes, as streaming on WiFi has also grown by leaps and bounds. We believe this is a time for us to stand united in our efforts to enjoy the simple things we value in our lives,” said Gaana CEO Prashan Agarwal.
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