automation
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Brij Pahwa Oct 13, 2026 5:13 PM
At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth
Guest Column: Media industry veteran Sanjay Trehan explores how AI, first-party data and unified MarTech stacks are reshaping marketing, moving brands towards hyper-personalised customer experiences
Sanjay Trehan Sep 21, 2026 10:12 AM
She will drive corporate narratives and shape conversations around Schneider Electric’s work at the intersection of electrification, automation and digital intelligence
e4m Staff Sep 10, 2026 3:20 PM
Nayyar has taken up the role of Senior Director- Chemistry Platform, Automation and AI
e4m Staff Sep 9, 2026 12:48 PM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities
Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
Shantanu David Aug 18, 2026 8:25 AM
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
e4m Staff Jun 16, 2026 1:30 PM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
He was earlier Head of Marketing for India and South East Asia at UiPath
e4m Staff May 25, 2026 10:14 AM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.
Brij Pahwa Feb 25, 2026 5:54 PM
As AI shifts from a back-end efficiency tool to a creative partner, agencies are re-evaluating authorship, talent structures, and the balance between human craft and machine intelligence
Aryendra Khan Jan 21, 2026 8:50 AM
The MarTechAI Summit saw an insightful conversation among industry leaders on how automation has been evolving to meet the demands of modern marketing
e4m Staff Dec 12, 2025 2:34 PM