A 360-marketing campaign will introduce the identity of the brand

exchange4media Staff Sep 20, 2022 1:54 PM

Anil Viswanathan, Senior Director- Marketing, Mondelez India, talks about the Madbury campaign on the sidelines of the launch of its third edition

Mansi Sharma Oct 14, 2021 8:53 AM

While the new ad retains the format and the tune of the original, it celebrates how far women have come

exchange4media Staff Sep 17, 2021 10:54 AM

The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India

exchange4media Staff Jul 31, 2021 2:00 PM

Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

exchange4media Staff Jul 30, 2021 8:37 AM

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

In a webinar organized by ISA, in association with Free Press Journal and ABP Network, industry leaders discussed how the top brands will tackle the challenges of this pandemic and look beyond

exchange4media Staff Feb 25, 2021 9:20 AM

With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others

exchange4media Staff Nov 20, 2020 9:11 AM

On the panel were Anuja Mishra, Anil Viswanathan, Rana Barua, Vikram Sakhuja, Rajan Bhalla and Rajeev Beotra

exchange4media Staff Sep 3, 2020 9:00 AM

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners

exchange4media Staff Jun 30, 2020 3:02 PM

The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan

exchange4media Staff Jun 13, 2020 8:38 AM

On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions

exchange4media Staff May 23, 2020 9:20 AM

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions

exchange4media Staff May 21, 2020 9:51 AM

The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times

exchange4media Staff May 3, 2020 2:00 AM

The video has been created by Ogilvy India

exchange4media Staff Apr 24, 2020 4:22 PM

The campaign will be rolled out with high impact outdoors, digital and in-store promotions

exchange4media Staff Feb 13, 2020 4:01 PM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India

exchange4media Staff Sep 30, 2019 5:15 PM

Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print

exchange4media Staff Jul 8, 2019 2:48 PM