Pitch BrandTalk: Anil Viswanathan to discuss how to develop close connections during COVID
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
The Pitch BrandTalk Virtual Series brings to you an intriguing session on the brand Mondelez India: Close to its Customers in Adverse Conditions to end your week on a good note. This virtual session will be taking place on May 22nd, 2020 at 11:00 AM.
Changing the tone of campaigns is key during and post this global pandemic. Purpose-led marketing will be more impactful here on rather than commercialization. With the lockdown, consumer habits have also undergone a change and hence brand strategies and communications also need to revamp.
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India will be sharing how the brand Mondelez maintained its connection with the audience in these adverse conditions. Mondelez has always opted for marketing which creates an emotional connection with the audience and in times of this pandemic, Cadbury took some essential steps to show solidarity during COVID-19.
You can register for this webinar on ZOOM. The virtual session will also be simulcasted on e4m’s Facebook and Twitter channels.
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