purpose-driven-marketing

Pitch BrandTalk: Anil Viswanathan to discuss how to develop close connections during COVID

Pitch BrandTalk Virtual Series Anil Viswanathan?blur=25

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions

exchange4media Staff May 21, 2020 9:51 AM

Purpose-driven marketing will be critical for brands post-COVID: Industry experts

Purpose Driven Campaigns Post COVID?blur=25

Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic

Noel Dsouza May 18, 2020 9:04 AM

Our ability to drive meaningful conversations is high as a medium: Sunil Kumaran, BIG FM

Sunil Kumaran BIG FM?blur=25

Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns

Noel Dsouza Nov 26, 2019 9:11 AM