In the FMCG market, balancing purpose with profitability remains a challenge, but that hasn't stopped brands from looking beyond sales metrics to foster deeper connections with their audiences

Soumya Gawri Dec 20, 2024 9:23 AM

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions

exchange4media Staff May 21, 2020 9:51 AM

Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic

Noel Dsouza May 18, 2020 9:04 AM