confectionery-industry

Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes
Rajesh Ramakrishnan May 19, 2020 8:28 AM

The new campaign is part of Mentos’ global brand proposition 'Who says no to Mentos' and will be active in India during November and December 2019
e4m Desk Nov 24, 2019 10:00 AM

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it
Shikha Paliwal Oct 23, 2019 8:55 AM

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Misbaah Mansuri Oct 4, 2019 8:25 AM