confectionery-industry
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes
Rajesh Ramakrishnan May 19, 2020 8:28 AM
The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic
The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times
Conceptualised by FCB Ulka Bengaluru, the video was produced by 16 Beatz Films
The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store
Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement
The new campaign is part of Mentos’ global brand proposition 'Who says no to Mentos' and will be active in India during November and December 2019
e4m Desk Nov 24, 2019 10:00 AM
Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it
Shikha Paliwal Oct 23, 2019 8:55 AM
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Misbaah Mansuri Oct 4, 2019 8:25 AM
The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube
The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly
