amitabh
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
His journey stands as a testament to sustained relevance, adaptability and quiet leadership
e4m Staff Mar 8, 2026 12:24 PM
In this Love x PR & Comms, Amitabh Saksena, Founder & Managing Director, Actimedia PR & Digital shares why PR isn’t just a career choice, it’s a calling you grow into
Ritika Upmanyu Feb 8, 2026 10:40 AM
The campaign has been conceptualised by acclaimed poet and screenwriter Prasoon Joshi
e4m Staff Jan 31, 2026 7:52 AM
As India celebrates its 77th Republic Day, we revisit a public service announcement that remains as powerful today as it was 23 years ago
Aryendra Khan Jan 26, 2026 8:27 AM
Amitabh Agnihotri moved on from TV9 Network at the start of this year
e4m Staff Jan 24, 2026 1:20 PM
Campa Sure is launched with a mission to democratise safe drinking water
ITC has re-appointed Hemant Malik as Director, liable to retire by rotation, and as a Wholetime Director for two years
e4m Staff Dec 16, 2025 5:31 PM
The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.
e4m Staff Dec 15, 2025 5:21 PM
Amitabh Kant is former G20 Sherpa of India and former CEO of NITI Aayog
e4m Staff Nov 27, 2025 10:41 AM
Amitabh Bachchan, who frequently co-starred with Dharmendra in the 1970s and 80s, paid a heartfelt tribute on his blog after the actor’s passing on November 24
e4m Staff Nov 25, 2025 3:15 PM
Their attendance was a poignant reminder of Pandey’s influence and the personal connections he nurtured over decades
e4m Staff Oct 25, 2025 11:32 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust
Soumya Gawri Oct 11, 2025 1:14 PM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
Amitabh Kant is a governance reformer and was most recently India’s G20 Sherpa
In IPRCCA special series, Amitabh Saksena discusses the inspiring rise of agency over the years in the lifestyle communications, its growth secrets, what the award means to the team, and more
Ritika Upmanyu Sep 4, 2025 1:21 PM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Aryendra Khan Sep 4, 2025 8:23 AM
While Maruti Suzuki and Aditya Birla Group are Co-Presenting Sponsors, the State Bank of India joins as Banking Partner, and Reserve Bank of India as Special Sponsor
e4m Staff Aug 11, 2025 10:36 AM
From Big B comparing rice varieties to Shubman Gill time-travelling in sunglasses and Mumtaz vlogging, this week’s ads are a mix of emotion and disruption
Soumya Gawri Jul 12, 2025 8:12 AM
Dasgupta recounted the pivotal moment while commenting on a post shared by Sameer Nair, celebrating the silver anniversary of the iconic quiz show
Amitabh Kant has been a key driver of several nation-building initiatives like Make in India, Startup India, Incredible India, and God's Own Country
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
e4m Staff Jun 20, 2025 4:17 PM
Both leaders bring decades of cross-sectoral leadership and financial expertise
e4m Staff Jun 5, 2025 12:38 PM
Reflecting on the evolution of Indian journalism, Agnihotri highlighted the distinct role Hindi media has played in representing grassroots issues and connecting with the common people
e4m Staff May 30, 2025 2:09 PM
Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
With Amitabh Bachchan Narrating the Ram Katha, the celebrations will feature Aartis, Rituals from Sacred Sites, and Musical Tributes by renowned artists honoring Lord Ram’s legacy~
Harsha Bhogle and Anil Kapoor were also in the list according to IIHB's survey
e4m Staff Mar 10, 2025 10:49 AM
This campaign goes with a jingle, "Water Proofing Ka Baap", sung by Amitabh Bachchan himself
Over the past five years, the Union government’s capital expenditure on major infrastructure has grown at 39% from FY20 to FY24, the minister said
e4m Staff Feb 28, 2025 1:01 PM
The brand has executed a campaign with 25-30 top celebrities and influencers like Amitabh Bachchan, Rajeev Masand and Karan Johar for outdoor advertising activities
e4m Staff Feb 21, 2025 12:56 PM
The campaign was conceptualised by Prasoon Joshi of McCann Worldgroup upon the request of Union Minister for Road Transport and Highways Nitin Gadkari
The campaign aims to bring attention to the essential role of Vitamin B in nerve health management
The two-film campaign will continue throughout the fourth quarter of FY25 across platforms
With this partnership, KRBL aims to explore innovative campaigns that resonate deeply with consumers across age groups
e4m Staff Jan 27, 2025 11:09 AM
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is the perfect ambassador
Simran Sabherwal Dec 30, 2024 11:50 AM
The AI-powered Holographic Extended Reality (HXR) device comes armed with touch capability that allows customers to engage with the digital avatar in real time
NATIVE CONTENT Dec 24, 2024 5:57 PM
This initiative integrates advanced AI, Holographic Extended Reality (HXR), and interactive agentic systems
e4m Staff Dec 10, 2024 2:19 PM
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
Simran Sabherwal Oct 31, 2024 8:21 AM
Abhinav Iyer, Senior GM – Marketing and Strategy at Muthoot Finance, discusses the company’s new campaign, customer trust, offerings beyond gold and more
Ruhail Amin Oct 28, 2024 12:24 PM
As the iconic actor turns 82 today, we take a trip down his journey in the advertising world
Soumya Gawri Oct 11, 2024 9:28 AM
Das he served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance Company Limited
e4m Staff Sep 24, 2024 5:26 PM