GSK’s latest campaign film highlights the painful disease and its risk in adults above the age of 50 and the possibility of prevention

exchange4media Staff May 29, 2023 3:39 PM


The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products

exchange4media Staff Apr 15, 2023 12:23 PM


The ‘Aam Wali Dildaari’ campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP

exchange4media Staff Feb 1, 2023 2:50 PM

Amitabh Bachchan?blur=25

'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj

exchange4media Staff Feb 1, 2023 1:36 PM

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Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children

Kanchan Srivastava Jan 11, 2023 3:05 PM


The actor will help Nexus provide customers with a ‘Har Din Kuch Naya’ experience, the company said

exchange4media Staff Dec 1, 2022 4:54 PM

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The court has granted the actor interim protection of his personality and celebrity rights

exchange4media Staff Nov 26, 2022 10:54 AM


In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM


The campaign encourages consumers to gift “MediBuddy Gold” to their loved ones on Diwali

exchange4media Staff Oct 22, 2022 8:24 AM

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A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday

exchange4media Staff Oct 11, 2022 8:46 AM

World Mental Health Day?blur=25

The video is being promoted through all major media outlets and social media platforms to spread mental health awareness

exchange4media Staff Oct 10, 2022 5:25 PM


Also featuring in the film are Katrina Kaif, Akkineni Nagarjuna, Prabhu Ganesan, and Shiva Rajkumar

exchange4media Staff Oct 10, 2022 12:51 PM


The association is aimed at introducing Gourmet Saudi Dates to India

exchange4media Staff Oct 4, 2022 3:39 PM


Bishnoi joined the publication in 2009 as Assistant Vice President, Marketing

exchange4media Staff Sep 30, 2022 5:33 PM