Kaun Banega Crorepati’s Season 17 onboards 26 sponsors
While Maruti Suzuki and Aditya Birla Group are Co-Presenting Sponsors, the State Bank of India joins as Banking Partner, and Reserve Bank of India as Special Sponsor
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Published: Aug 11, 2025 10:36 AM | 1 min read
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Sony Entertainment Television’s Kaun Banega Crorepati Season 17 has drawn 26 sponsors.
Maruti Suzuki and the Aditya Birla Group are onboarded as Co-Presenting Sponsors, while the State Bank of India joins as Banking Partner, and Reserve Bank of India as a Special Sponsor, further deepening the show’s association with empowerment and trust.
The Co-Powered By roster includes UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee — spanning sectors from digital finance to FMCG. Special Partners secured are Patanjali Dant Kanti, BHIM Payments App, Polycab India Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp and WinZO Games.
Further strengthening its appeal, Associate Partners include Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and Pipes, Aashirvaad Select Atta, Director's Elaichi and Bikaji — representing a diverse cross-section of India’s consumer landscape.
Kaun Banega Crorepati Season 17 premieres on August 11, Monday to Friday at 9 PM, only on Sony Entertainment Television and SonyLIV.
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