kaun-banega-crorepati
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
While Maruti Suzuki and Aditya Birla Group are Co-Presenting Sponsors, the State Bank of India joins as Banking Partner, and Reserve Bank of India as Special Sponsor
e4m Staff Aug 11, 2025 10:36 AM
Two of Indian television’s most iconic shows, ‘Kaun Banega Crorepati’ and ‘Kyunki Saas Bhi Kabhi Bahu Thi’, mark 25 years since their debut, celebrating a legacy that shaped prime time
Dasgupta recounted the pivotal moment while commenting on a post shared by Sameer Nair, celebrating the silver anniversary of the iconic quiz show
Gaurav Banerjee, CEO of Sony Pictures Networks India, shared his insights on the current challenges and opportunities facing the content business in India while speaking at a conference
Harsha Bhogle and Anil Kapoor were also in the list according to IIHB's survey
e4m Staff Mar 10, 2025 10:49 AM
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
Sonam Saini Sep 13, 2024 8:48 AM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion
exchange4media Staff Jun 29, 2023 8:39 AM
A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy
Mansi Sharma Sep 16, 2021 12:35 PM
Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline
Sonam Saini May 20, 2021 9:04 AM
In 2009, the channel achieved its first 1000 subscribers followed by 10 million in 2017, 50 million in 2019 and 100 million now
exchange4media Staff Apr 6, 2021 3:39 PM
IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far
Sonam Saini Sep 30, 2020 8:51 AM
The 12th season is Co-powered by Vedantu and Tata Salt. The Associate Sponsors are IDFC FIRST Bank, LIC, Asian Paints, Ultratech Cement, QuickHeal, Sensodyne and Nissan. RBI is the Special Partner
exchange4media Staff Sep 21, 2020 6:24 PM
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
Sonam Saini Aug 18, 2020 8:28 AM
For the first time, the selection process of KBC will be conducted digitally, through SonyLIV
exchange4media Staff May 4, 2020 3:47 PM
With the focus on empowering women, Kodeeswari has become a show that inspires women to chase their own ambitions
Simran Sabherwal Jan 14, 2020 9:28 AM