advertising-technology

'Reach, engagement & retention, key metrics to measure the effectiveness of ad campaign'

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Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

Criteo partners Jivox to empower brands to accelerate ROI

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Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs

exchange4media Staff Mar 13, 2020 3:26 PM

We aimed to create the perfect marriage of tech and content: Nitin Mathur, 91mobiles

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Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur Apr 8, 2019 8:56 AM

WPP's Wunderman acquires majority stake in Emark

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Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

exchange4media Staff Sep 25, 2018 8:55 AM

Akamai Partners with SonyLIV to Enable Dynamic Ad Insertion for Live Cricket

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Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintaining a TV-like experience for viewers at scale.

exchange4media Staff Mar 16, 2018 9:41 AM