advertising-technology
Pavitra Gupta Appointed VP and GM at InMobi India?blur=25

Gupta joins the adtech company after a three-year stint at venture capital firm RTP Global

e4m Staff Sep 8, 2026 6:23 PM

Ankit Tandon Takes Charge as National Lead at Taboola India?blur=25

Prior to this, Ankit Tandon was with Affinity Global as Director, Advertiser Sales

e4m Desk Sep 7, 2026 6:29 PM

How Astrology Predicts Advertising's 30-Year Reinventions?blur=25

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them

Vikkramm Chandirramani Sep 3, 2026 2:56 PM

Gowthaman Ragothaman Launches Saptharushi to Transform Marketing Infrastructure?blur=25

Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more

Shantanu David Sep 2, 2026 9:02 AM

Kapil Sharma Discusses AI's Impact on Advertising for SMBs?blur=25

A deep dive with Kapil Sharma, Director, Amazon Ads, on how  AI-enabled advertising supports business growth, democratisation of creativity and more

Shantanu David Aug 28, 2026 9:10 AM

The future of creativity belongs to Humans and AI?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination

Ganapathy Viswanathan Aug 21, 2026 8:40 AM

Dhruv Dhawan Departing The Trade Desk After Successful Tenure?blur=25

Dhawan joined The Trade Desk in April 2025 as Vice President – Revenue, and was leading the company’s India business

e4m Staff Aug 20, 2026 8:00 AM

Prasanth Kumar | WPP Media?blur=25

Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities

Imran Fazal Aug 19, 2026 6:27 PM

Nielsen Acquires DoubleVerify: A New Era in Ad Measurement?blur=25

Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go

Shantanu David Aug 11, 2026 8:54 AM

How AI is Revolutionizing Advertising in India?blur=25

Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector

Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

e4m Staff Jul 15, 2026 3:31 PM

Strongmetrics Acquires AdsShare, Appoints Harsh Sharma to Lead Innovation?blur=25

Harsh Sharma to lead AI, automation, product development, and technology initiatives

e4m Staff Jun 16, 2026 1:18 PM

AdTech Industry?blur=25

The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale

Anuja Jain May 13, 2026 8:35 AM

Pankajj Rai Senior Vice President Ad Sales Huella?blur=25

Huella has set-up a new base in Singapore as it prepares to scale beyond India

e4m Staff Mar 16, 2026 11:39 AM

Native Advertising?blur=25

e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more

e4m Desk Aug 23, 2024 5:50 PM