The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.
Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?