ad-tech
adarsh nair?blur=25

Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation

Javed Farooqui Jun 3, 2022 8:40 AM

Excellent?blur=25

The firm plans to invest in developing programmatic advertising and data analysis technology

exchange4media Staff Mar 30, 2022 10:01 AM

adarsh nair airtel ads?blur=25

Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched

Noel Dsouza Feb 25, 2021 8:54 AM

Mukul Kumar - PubMatic?blur=25

Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market

Javed Farooqui Jan 25, 2021 8:22 AM

zee5?blur=25

The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’

exchange4media Staff Aug 25, 2020 11:34 AM

trends?blur=25

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India

exchange4media Staff Jul 1, 2019 2:13 PM

Shridhar Mishra?blur=25

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

MoMagicScreenage?blur=25

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

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In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

Venkata Susmita Biswas May 4, 2018 3:52 PM

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From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India?blur=25

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

exchange4media Staff Dec 1, 2016 11:40 AM

6 digital trends to watch out for in 2016?blur=25

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

Affle launches mobile advertising self serve platform 'MAAS Xtend'?blur=25

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

Is third party verification of digital ads needed in India??blur=25

Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?

Abhinn Shreshtha Jun 15, 2015 8:03 AM

IceCream Labs targets 20% of display ad market by 2016?blur=25

Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a slew of new products

Abhinn Shreshtha Jun 3, 2015 8:13 AM

 Times adds native advertising capability with Columbia Traffic Network?blur=25

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

Andbeyond.media launches on-demand native ad marketplace?blur=25

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

InMobi rubbishes acquisition rumours?blur=25

Naveen Tiwari, CEO of InMobi, says no acquisition talks are going on and reiterates commitment to remaining independent

Abhinn Shreshtha Mar 13, 2015 8:26 AM

Tyroo plans to drive 100 million transactions with launch of product ads?blur=25

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM