ad-tech
trends

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India

exchange4media Staff Jul 1, 2019 2:13 PM

Shridhar Mishra

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

MoMagicScreenage

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

Venkata Susmita Biswas May 4, 2018 3:52 PM

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

exchange4media Staff Dec 1, 2016 11:40 AM

6 digital trends to watch out for in 2016

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

Affle launches mobile advertising self serve platform 'MAAS Xtend'

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

Is third party verification of digital ads needed in India?

Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?

Abhinn Shreshtha Jun 15, 2015 8:03 AM

IceCream Labs targets 20% of display ad market by 2016

Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a slew of new products

Abhinn Shreshtha Jun 3, 2015 8:13 AM

 Times adds native advertising capability with Columbia Traffic Network

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

InMobi rubbishes acquisition rumours

Naveen Tiwari, CEO of InMobi, says no acquisition talks are going on and reiterates commitment to remaining independent

Abhinn Shreshtha Mar 13, 2015 8:26 AM

Tyroo plans to drive 100 million transactions with launch of product ads

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM

Atlas adoption overtakes DoubleClick

It's been just a few months since Facebook re-launched the Atlas platform after buying it from Microsoft last year and research claims it is already eating into Google's marketshare, or are we reading too much into the data?

Abhinn Shreshtha Dec 5, 2014 8:10 AM

Are publishers over-reliant on Facebook?

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

“Challenges of new era of global marketing can’t be ignored”

Modern marketers must learn to master the new channels of mktg built on technology platforms or perish, cautions Alyssa Altman, VP, SapientNitro

Abid Hasan Feb 25, 2013 7:01 PM