ad-tech
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 15, 2026 1:51 PM
Prior to this, Ganesh Patole was with Jio Platforms Limited (JPL) as Head - Campaigns
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
As regulators push for a potential breakup of Google’s ad stack, publishers brace for disruption while new power centres race to reshape the future of the open web
Anuja Jain Nov 27, 2025 9:19 AM
India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, reshaping business models and the economics of digital advertising
Anuja Jain Nov 20, 2025 9:21 AM
Deepesh Dhakad has nearly 2 decades of experience across consumer tech brands like Amazon, Flipkart, Unacademy, and most recently Games24x7
e4m Staff Nov 12, 2025 12:18 PM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial cushion growth to these platforms?
e4m Staff Aug 18, 2025 9:07 AM
Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to fewer resources
e4m Staff Jan 27, 2025 8:46 AM
Leading industry voices came together at the e4m Martech India Conference 2024 to explore how brands are leveraging data and technology
e4m Staff Dec 13, 2024 1:10 PM
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Shantanu David Jul 29, 2024 9:19 AM
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
Nachiket Deole Mar 19, 2024 9:06 AM
As per media reports, Rajeev Chandrasekhar, MoS, Electronics and IT, has said that the government doesn't want a few tech majors to control monetisation of the internet
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
Shantanu David Nov 29, 2023 8:14 AM
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Sohini Ganguly Nov 3, 2023 9:03 AM
At the MiQ-e4m roundtable, industry heads discussed opportunities and challenges in the AdTech space, driving sales by using real-time data and more
exchange4media Staff Jul 25, 2023 9:30 AM
Talks about leadership, technological influence, expansion strategy, and competitive advantages in the market
NATIVE CONTENT Apr 3, 2023 3:28 PM
The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers
exchange4media Staff Mar 8, 2023 8:54 AM
The company has said it will reduce the workforce of the former Yahoo For Business division by nearly 50% by the end of 2023; nearly 1,000 employees will be asked to go this week
exchange4media Staff Feb 10, 2023 12:37 PM
While walled gardens create an exclusive environment for brands, big tech holds the reins to the data and claims a large chunk of the ad revenue, say experts
Shantanu David Sep 19, 2022 8:59 AM
Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation
Javed Farooqui Jun 3, 2022 8:40 AM
The firm plans to invest in developing programmatic advertising and data analysis technology
exchange4media Staff Mar 30, 2022 10:01 AM
Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Noel Dsouza Feb 25, 2021 8:54 AM
Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market
Javed Farooqui Jan 25, 2021 8:22 AM
The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’
exchange4media Staff Aug 25, 2020 11:34 AM