ad-industry
Rohit Ohri, ad veteran and Founder of OHRIGINAL, writes why AAAI must reinvent itself for a younger, AI-driven and rapidly evolving advertising ecosystem to remain relevant
Rohit Ohri May 23, 2026 1:11 PM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
At the dentsu-e4m Digital Advertising Report 2026 unveiling, Arjun Kolady explains why marketers need to stop chasing eyeballs and start capturing ears
e4m Staff Feb 3, 2026 11:38 AM
At the dentsu - e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns
e4m Staff Feb 3, 2026 11:28 AM
At the dentsu-e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns in an AI-driven era
At the launch of the dentsu–e4m Digital Advertising Report 2026, Harsha Razdan noted that media is no longer just about reach, and advertising goes beyond delivering messages
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
The dentsu-e4m Digital Advertising Report 2026 states that the ad industry in India is set to reach a market size of Rs 1,40,001 crore by 2027
Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits and much more
Soumya Gawri Jan 1, 2026 8:47 AM
From shaping modern advertising to redefining cultural storytelling, Prasoon Joshi’s award has received heartfelt tributes from industry leaders
e4m Staff Dec 22, 2025 3:36 PM
Manish Tiwary, Chairman & Managing Director, Nestle India, & Market Head, Nestlé South Asia, remembers the ad legend Piyush Pandey
e4m Staff Oct 24, 2025 2:17 PM
Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive spending, assert industry heads
Kanchan Srivastava Mar 17, 2025 8:29 AM
The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this year
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
Kanchan Srivastava Jul 16, 2024 8:58 AM
On Women’s Day, e4m ask women leaders how has the industry changed with time
Tanzila Shaikh Mar 8, 2023 9:29 AM
As per the report, digital ad spends are expected to reach 40% share this year
exchange4media Staff Feb 2, 2023 3:42 PM
Friends and colleagues remember Da Cunha for his tremendous contribution to the advertising world as well as to social causes. He breathed his last on Friday
exchange4media Staff Jan 7, 2022 5:49 PM
Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
Misbaah Mansuri Apr 8, 2021 8:42 AM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Misbaah Mansuri Dec 28, 2020 8:55 AM
The company's worldwide revenue in the second quarter of 2020 decreased 24.7% to $2,800.7 million from $3,719.8 million in the second quarter of 2019
exchange4media Staff Jul 29, 2020 8:14 AM