ad-industry

On Women’s Day, e4m ask women leaders how has the industry changed with time
Tanzila Shaikh Mar 8, 2023 9:29 AM

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
Misbaah Mansuri Apr 8, 2021 8:42 AM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Misbaah Mansuri Dec 28, 2020 8:55 AM
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Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising
Noel Dsouza Jun 24, 2019 7:27 AM

Industry experts explain how location data can be leveraged by brands to enhance creativity
Noel Dsouza May 13, 2019 8:13 AM

Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results
Noel Dsouza Apr 25, 2019 8:51 AM

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward
Noel Dsouza Apr 9, 2019 9:07 AM

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity
Noel Dsouza Mar 29, 2019 8:22 AM