Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM

The company's worldwide revenue in the second quarter of 2020 decreased 24.7% to $2,800.7 million from $3,719.8 million in the second quarter of 2019

exchange4media Staff Jul 29, 2020 8:14 AM

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results

Noel Dsouza Apr 25, 2019 8:51 AM

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM