T20-World-Cup
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
According to data released by Qoruz, nearly 120,000 creators posted about the tournament, sharing match reactions, analysis and fan moments across platforms
e4m Staff Mar 10, 2026 1:20 PM
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
Guest Column: Advertising veteran Yesudas S Pillai on how major sporting events today are as much about attention economics as they are about sport
Yesudas S Pillai Mar 10, 2026 9:17 AM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
The viewership stood at 74.5 crore when the final catch sealed India’s win by 96 runs
As per the Rediffusion icymi report, the decisive moment came in the 19th over when India scored 20 runs while England managed just nine
As India secured a place in the T20 World Cup final after a high-scoring clash with England, brands responded with social media posts and playful visuals
Vaishnavi Deshpande Mar 6, 2026 2:55 PM
Apart from an endorsement roster that includes Gillette, BharatPe, Dream11, Puma, SG and Haeal, Sanju Samson is Kerala Blasters FC’s ambassador too
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
The platform has partnered with Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru for expert-driven, multi-format cricket programming
e4m Staff Feb 18, 2026 12:43 PM
Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches
e4m Staff Feb 16, 2026 9:27 AM
Guest Column: Krishna Prasad, Co-founder and Chief Product Officer at nhance, shares his views on the evolution of Indian broadcast sponsors during the T20 World Cup and more
Krishna Prasad Feb 12, 2026 10:39 AM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
Google Gemini is the Official AI Fan Companion and Google Pixel the Official Smartphone
The event will be held today, February 5 at the India Today Auditorium, Noida
e4m Staff Feb 5, 2026 11:51 AM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
BharatPe’s latest brand film captures India’s emotional bond with cricket while highlighting UPI’s role in everyday transactions
e4m Staff Feb 1, 2026 11:00 AM
Budweiser 0.0 brought the ICC Men’s T20 World Cup Trophy to Lollapalooza India, creating a fan-first cultural moment
e4m Staff Jan 27, 2026 11:44 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed
Ganapathy Viswanathan Jan 19, 2026 9:21 AM
As per the report, ICC has approached other platforms, including Sony Sports, Netflix and Amazon Prime, for managing the media rights
JioCinema & Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an unforgettable experience for cricket lovers and an exceptional platform for brands
NATIVE CONTENT Oct 21, 2024 10:10 AM
Brands like Jindal Panther and Amul have achieved 5X+ ROI through Cricket Live as Title and Co-Powered by Sponsors during major cricket events
NATIVE CONTENT Oct 3, 2024 3:00 PM
Other sponsors across linear TV and digital platforms include Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Maruti Suzuki, Aramco, SBI, Lenskart, Kajaria and Skechers
The global soundtrack by W.i.S.H. and Mikey McCleary celebrates women’s cricket
e4m Staff Sep 23, 2024 4:17 PM
The #She4HerGlory campaign adopted a creative approach, featuring each leader highlighting unique facts about women’s cricket
e4m Staff Sep 19, 2024 6:03 PM
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Aditi Gupta Sep 13, 2024 8:50 AM
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
Aditi Gupta Jun 20, 2024 8:58 AM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
e4m Staff Jun 10, 2024 2:20 PM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM