e4m Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

The week saw some important appointments and announcements. WPP's Wunderman appointed Mel Edwards as Global Chief Executive Officer; she will take over from Mark Read, who was recently named as CEO of WPP. According to media reports, PepsiCo’s outgoing marketing head Vipul Prakash is set to join online travel company MakeMyTrip as the Chief Operating Officer. Former COO Of FCB Ulka Sanjay Tandon Joins Thinkstr As CEO.

Star Sports has appointed ex-Airtel Chief Brand and Online Officer Rajiv Mathrani as its new Chief Marketing Officer. ALTBalaji appointed Divya Dixit as Senior Vice President and Head Of Marketing.

Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network, and Pratap Pawar, Chairman, Sakal Media Group, have been re-elected as the Chairman and Vice-Chairman of The Media Research Users Council (MRUC) at the 24th Annual General Meeting in Mumbai this week.

Sumit Awasthi, Deputy Managing Editor Network 18 will join ABP Network. Awasthi, who started his career with Zee News has close to 22 years of experience in the field of journalism and has worked with some of the top media houses in the country.

Karan Bajaj quit as Head of Discovery Communications India to pursue his own entrepreneurial ambitions. After quitting Viacom 18, Gaurav Lulla, who was head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity, is starting a new content studio named Loose Cannons, a boutique content studio that specialises in content creation for Media hubs and brands.

In other big news, Salesforce CEO Marc Benioff and his wife Lynne Benioff have bought Time Magazine for $190 million from Meredith Corp. The Wall Street Journal first reported the sale, which is expected to close in the next 30 days.

Hima Das, the first Indian woman athlete to win a gold at a global track event has partnered with sports brand adidas. Das, will now be equipped with the very best offerings from adidas for her racing and training needs, as she continues her journey to becoming the best sprinter in the world.

This week also celebrated birthdays of popular figures such actor Kareena Kapoor and Prime Minister of India Narendar Modi.

Click on the links below to read these stories:

Outgoing Marketing Head Vipul Prakash Of PepsiCo To Join MakeMyTrip


Former COO Of FCB Ulka Sanjay Tandon Joins Thinkstr As CEO.


Ex-Airtel Chief Brand Officer Rajiv Mathrani Joins Star Sports As CMO


Ashish Bhasin, Pratap Pawar Re-Elected Chairman & Vice Chairman Of MRUC Respectively


Karan Bajaj Quits As Head Of Discovery Communications India


ALTBalaji Appoints Divya Dixit As Senior Vice President And Head Of Marketing


Sumit Awasthi All Set To Join ABP News


Gaurav Lulla Of Viacom18 Quits To Start New Content Studio


Salesforce CEO Marc Benioff Buys Time Magazine For $190 Million


India's Golden Girl, Sprinter Hima Das Joins Adidas


A Look At Birthday Girl Kareena Kapoor's Brand Journey


#HappyBdayPMModi: From Humble Beginnings To Creating Brand NaMo


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Recap: The Week That Was

A round-up of all big stories that made headlines this week


The week saw the launch of the much-awaited Pitch Madison Advertising Report 2019. The event had the who’s who of the industry coming together to share important insights on all the latest trends.

Click on the links below to catch all the stories from the day-long event. Also, over the week, exchange4media put out some very interesting analytical pieces.


PMAR 2019: Cheer for industry; ad market likely to grow 16.4%

Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G

TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja

Sam Balsara takes ad industry's #10YearChallenge


FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL


Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain


PMAR 2019: TV is here to stay, while Digital will grow parallel, opine industry leaders


Polls 2019: Political ad spends expected to be double this time; digital to get big share

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Recap: The Week That Was

A round-up of all big stories that made headlines this week


The week that went by saw a lot of activity, thanks to the developments around the TRAI new tariff order and some key appointments.  We also witnessed big mandate announcements. A couple of interesting analytical pieces and interviews made for some good read. Click on the links below to read these articles one more time: 

ISA’s advisory extends support to industry members in transition period of TRAI NTO


Madison Media bags Rs 500-crore Marico account


L&T appoints Yuvraj Mehta as Head of Brand Management & Communications


Kartikeya Bhandari appointed as Chief Marketing Officer of Livspace


BCG’s Rishab Gulshan joins BCCL as Head - Group Strategy and Digital Growth


Lowe Lintas elevates Naveen Gaur as Deputy CEO


Ogilvy North names Ritu Sharda as Chief Creative Officer 


Wavemaker India bags the digital media mandate for ITC


With free samples and catchy ads, brand-building begins at Kumbh Mela


K Yatish Rajawat quits as DNA Editor-in-Chief


20% of our business now comes from offline channels: Amisha Jain, CEO, Zivame


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Tags Recap

Recap: The Week That Was

A round-up of all big stories that made headlines this week


This week saw a mixed bag of stories. The biggest highlight was the launch of DAN-e4m digital marketing report. There were some big appointments. Also, we did some very interesting news & analytical stories this week. Click on the links below to read these articles one more time.  


Digital to command nearly 30% of ad pie by 2021: DAN-e4m Report

Industry predictions: 2019 to see more dynamic play in OTT space

2019 through the eyes of Media Agency Leaders

DD Free Dish e-Auctions to resume based on new policy

IRS 2018 runs behind schedule, likely to be out by March end

Manu Sawhney appointed as new CEO of the International Cricket Council

Sonal Dabral to lead Ogilvy APAC Creative Team

Mullen Lintas names Vikas Mehta CEO

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Recap: The Week That Was

We bring you a round-up of the top stories making headlines this past week


This week exchange4media took a look at the emerging trends in various sectors. Also, the I&B Ministry announced its decision to hike ad rates for the print media by 25%. There were also big pitches and account wins, as Marico invited a media pitch worth 500 crores, a year after incumbent agency Lodestar UM took charge of the account, while Dentsu Aegis Network bagged the 500 crore media business for Oppo, OnePlus.

Several interesting people movements also made the news this week, with Matt James being appointed as Global Brand President of Zenith, Binodan Sarma being appointed as VP, Dentsu Impact Digital. Delna Sethna also moved on from L&K Saatchi & Saatchi as Chief Creative Officer, while Priyanka Sehgal of Network18 and Network18 Digital CEO Manish Maheshwari also resigned. In International News, Chris Hirst was elevated as CEO of Global Creative Network, Havas.


Read these stories and more:

What’s in store for the ad world in 2019


Industry predictions: Radio waves into 2019


IPL, World Cup and General Elections: TV industry to see a lot of activity in 2019


Marketers watch out: Trends that will take off in 2019


Changes in tech will influence marketing in 2019 in a big way: Report


I&B Ministry hikes ad rates for print media by 25%


Marico invites media pitch worth Rs 500 crore


DAN bags media account for OPPO, OnePlus


Zenith appoints Matt James as Global Brand President


Dentsu Impact appoints Binodan Sarma as VP, Dentsu Impact Digital


L&K Saatchi & Saatchi's CCO Delna Sethna moves on


Priyanka Sehgal of Network18 calls it quits


Network18 Digital CEO Manish Maheshwari quits


Havas promotes Chris Hirst as CEO of Global Creative Network


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Recap: The Week That Was

A round-up of all top stories that made headlines this week


As we stepped into the new year, exchange4media looked at the trends that dominated 2018 and the ones that are expected to dominate 2019. Some of the other important stories of the week were the movement of Kellogg’s creative account from JWT to Ogilvy and elevation of Avinash Pandey as the CEO ABP News Network. Click on the links below to read these stories one more time.

2019 Predictions: Digital trends to watch out for


Happy 2019 to the Indian Ad Land: The Numbers Look Good


2018: A year of large-format digital shows and tier-II & III audience


Kellogg’s creative duties move to Ogilvy from JWT



Avinash Pandey elevated as CEO ABP News Network


Kalli Purie of India Today creates flat structure, elevates division heads to COO level

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Recap: The Week That Was

We bring you a round up of the top stories making headlines this week


This week, the new TRAI tariff order dominated the headlines as television channels work to educate consumers about the new framework. This week also saw interesting people movements including the appointment of Basant Dhawan as National Agency Head, Entertainment Business, Star India, and Arpana Kumar being appointed as Lead Communications & Programmes, Shell India.

This week we also continued our Year-Ender series with 'The Year That Was 2018' and took a look back at key moments in the media, marketing, and advertising world that made headlines this year.


Read more here:

Ahead of TRAI’s tariff regime, broadcasters announce new channel packs


Tariff rule: TRAI gives 30 days for transition, but broadcasters all set for the show


TRAI announces 1-month migration period for smooth implementation of tariff order


TRAI extends deadline for new tariff regime to Feb 1


Star India appoints Basant Dhawan as National Agency Head, Entertainment Business


Shell India appoints Arpana Kumar as Lead Communications & Programmes


Key developments that shaped print media in 2018


Native advertising pieces that raised the bar this year


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By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Recap: The Week That Was

A roundup of the stories that made headlines this week


As 2018 draws to a close, it’s time to reflect on the year that was. And so, during the week, we had year-ender articles summing up all major developments in different sectors. We also had very interesting analytical pieces on the OTT scene in India and how the new tariff rule ads have made IBF the top advertiser on TV. There were some important appointment announcements too.

Click on the links below to read all these stories yet again.


TV Industry: Here’s what made headlines in 2018


Native advertising pieces that raised the bar this year

Disruptive advertising trends that 2018 brought in

2019: The year of the voice


TVCs informing viewers about new tariff rule make IBF top advertiser


Is the Indian OTT consumer ready to pay?


Mindshare APAC elevates Prashant Modi as COO; appoints Rohan Lightfoot as CGO


Aditya Kanthy, Group MD, DDB Mudra, set to become CEO next year


Reliance Entertainment’s Big Synergy appoints Rajiv Bakshi as CEO


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Recap: The Week That Was

We bring you a roundup of the top stories making headlines this past week


This week we witnessed Rajan Anandan VP, Southeast Asia and India, Google win the IMPACT Person of the Year 2018 Award, while WPP unveiled its radical evolution plan, which included major restructuring and cutting of 3,500 jobs. 

The week gone by was also one of big pitches and account wins with Chinese smartphone maker calling for a media pitch worth Rs 200 crore, while IPG Mediabrands' Initiative retained Reckitt Benckiser account worth Rs 450 crore. There were several interesting appointments this week as Wavemaker global CEO Tim Castree was appointed as CEO of GroupM, North America, and Uday Shankar was named as Chairman of Star & Disney India and President of The Walt Disney Company APAC.

As the week came to a close, the exchange4media flagship India PR & Corporate Communications 2018 Awards (IPRCCC Awards) kicked off with Adfactors PR, Genesis Burson-Marstellar and Viacom 18 winning big.


Read these stroies and more:

Rajan Anandan wins IMPACT Person of the Year, 2018 Award


WPP to cut 3,500 jobs as part of restructuring


OnePlus calls for media pitch worth Rs 200 crore


Initiative retains Reckitt Benckiser account worth Rs 450 crore


GroupM names Wavemaker CEO Tim Castree as CEO GroupM, North America


Uday Shankar named Chairman, Star & Disney India; President, The Walt Disney Company APAC


Adfactors PR, Genesis Burson-Marstellar and Viacom 18 win big at IPRCCA 2018


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Recap: The Week That Was

Your weekly news roundup. A summary of all stories that made headlines


The week turned out to be quite an eventful one, with several major announcements. The industry witnessed some big appointments and resignations, including Piyush Pandey’s elevation as Global Chief Creative Officer of Ogilvy, Unilever CMO Keith Weed’s retirement and India Today Group CEO Vivek Khanna stepping down. The other highlight of the week was Hindustan Unilever’s acquisition of GlaxoSmithKline Consumer Healthcare India. exchange4media did detailed coverage of all these developments. Click on the links below to read the stories.

Ogilvy appoints Piyush Pandey as its global CCO

Unilever CMO Keith Weed Quits


HUL acquires GSK Consumer Health India for Rs 31,700 crore



Another first for Piyush Pandey, only Indian to become a Global CCO


Piyush Pandey: The universal creative director everyone wants to impress

HUL-GSK merger: A win-win for both sides



What giant mergers say about the future of agencies


India Today Group CEO Vivek Khanna quits

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By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on


It has been a busy week with two of our events scheduled one after the other, the Indian Marketing Awards in Delhi and the exchange4media Conclave South in Bengaluru, both concluding as a grand success.

The news of the week was WPP announcing that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. 

The week also saw the sad demise of CNN News18 Managing Editor, Radhakrishnan Nair. Many tributes flowed in from industry veterans and Nair's colleagues praising him for being a professional father.

The past week also saw several appointments, MediaCom appoints Christine Fang as Global CFO, Havas India appointed Bobby Pawar as Chairman & Chief Creative Officer, Walt Disney Company named Mahesh Samat as APAC Head of Consumer Products Commercialisation, among others.

In the advertising world, the ad that has been the talk of the town is the campaign by Birla Aerocon Pipes. The green building solution brand has leveraged desi cultural nuances just right leaving Indians very amused. 

During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:

WPP to merge J Walter Thompson with Wunderman


CNN News18 Managing Editor Radhakrishnan Nair is no more


Influencer marketing is broken, can we fix it?


Shamsher Singh to head Republic TV’s soon-to-be-launched Hindi channel


MediaCom appoints Christine Fang as Global CFO


Havas India appoints Bobby Pawar as Chairman & Chief Creative Officer


Walt Disney Company names Mahesh Samat as APAC Head of Consumer Products Commercialisation


Reckitt Benckiser calls for media pitch worth Rs 450 crore


What's in a name?: A lot, says Birla Aerocon's hilarious ad


Snapchat Kicks-Off India Story


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