Belwariar has been with Sakal since April, 2015 where he structured the national market for Sakal by having a strong network presence in all states and implemented the concept of Integrated Marketing Solutions and could garner higher revenues from client.
Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year
exchange4Media reached out to several print players to know if they felt left out in the race of digital first and the reactions were mixed. Some felt side-lined while others took it to the chin and have hope for the sector
The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners connect more with young mediums such as digital and television. Because the mediums exhume freshness and young energy
With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length
The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami