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Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

exchange4media Staff 22-September-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 22-September-2018

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

Misbaah Mansuri 18-September-2018

Group CEO, Balaji Telefilms Ltd in a fireside chat about everything OTT, content-marketing, ALT Balaji’s master-marketing and what branded content means to him

exchange4media Staff 10-September-2018

Sethi joined Balaji Telefilm’s digital arm in 2017 and was overseeing the company's communications strategy in India and the international expansion

Sonam Saini 01-September-2018

Starring Karan Kundra, ‘Dil Hi Toh Hai’ is a story about the Noons - a family with values, traditions, and legacy

exchange4media Staff 20-June-2018

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Misbaah Mansuri 22-August-2017

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead

Madhuwanti Saha 08-August-2017

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

Ruhail Amin 31-May-2017

Sethi will be overseeing the company's entire communications strategy in India and international expansion

exchange4media Staff 10-January-2017

Lemon Advisors will help ALT Balaji forge alliances with distribution partners like Telecom Operators, Internet Service Providers and OEMs

exchange4media Staff 22-December-2016

With rising smartphone sales in the country, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market is growing at a dynamic pace of 35-40 per cent year-on-year.

exchange4media Staff 30-November--0001