marico
Prior to this appointment, Gupta served at Marico Limited for nearly four years
e4m Staff Jun 22, 2026 3:01 PM
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Prior to this, Aditya Singh was Executive Vice President and Head – Marketing at Marico
e4m Staff Apr 20, 2026 9:40 AM
The campaign features Malayalam television actors Tessa Mariya and Ameen Madathi
e4m Staff Mar 15, 2026 3:00 PM
Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning
e4m Staff Jan 28, 2026 2:19 PM
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
e4m Staff Jan 27, 2026 7:51 AM
Marico said its international business has maintained its growth trajectory with 20% constant currency growth
e4m Staff Nov 14, 2025 1:38 PM
Saugata Gupta, Managing Director and CEO at Marico, remembers Piyush Pandey as a creative genius whose warmth, wit, and mentorship shaped both iconic campaigns and careers
e4m Staff Oct 24, 2025 9:30 PM
The campaign reminds consumers that radiance isn’t found in viral hacks or makeshift remedies
e4m Staff Sep 24, 2025 2:08 PM
Her journey mirrors Kaya’s ethos: beauty that’s rooted in truth and self-expression, the company said
e4m Staff Sep 16, 2025 1:03 PM
This transition is likely to mark the end of Madison’s five-year stewardship of the account
Tasmayee Laha Roy Sep 6, 2025 8:14 AM
Ad spend cuts by some players reflect smarter, targeted marketing—not a pullback, say experts
Kanchan Srivastava Aug 11, 2025 8:52 AM
Financial reports of India’s top FMCG players signalled renewed marketing aggression with increased advertising and promotional investments suggesting a cautiously optimistic stance
Chehneet Kaur Aug 7, 2025 9:04 AM
Marico has substantially increased its advertising and promotional expenditure in India, registering a 35% year-on-year rise in Q4 FY25
e4m Staff Jul 29, 2025 10:07 PM
Somasree Bose Awasthi joined Marico in November 2022 as CMO, overseeing brand strategy, innovation, and marketing initiatives
Chehneet Kaur Jul 1, 2025 12:28 PM
Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You Free’
e4m Staff Jun 19, 2025 3:48 PM
Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26
Chehneet Kaur May 14, 2025 9:19 AM
Saugata Gupta has been the Managing Director and Chief Executive Officer of the company since 2014
e4m Staff May 5, 2025 10:02 AM
New campaign featuring Sanjay Manjrekar taps into ‘masaledar’ nostalgia to deliver a witty twist on snacking
e4m Staff Apr 22, 2025 1:10 PM
Prior to this, Juhi Singh was the Head of International ecommerce where she spearheaded a comprehensive e-commerce strategy across APAC, the Middle East, and Europe
e4m Staff Apr 12, 2025 8:16 AM
By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, build strong customer relationships, and increase sales, say experts
Shalinee Mishra Mar 19, 2025 8:50 AM
Additionally, the brand is looking for an influencer marketing agency
e4m Staff Mar 15, 2025 12:32 PM
Guest Column: Saugata Gupta, MD & CEO at Marico, writes why the future of FMCG belongs not to the largest or the most digital companies, but to those that can effectively combine the two features
Saugata Gupta Dec 27, 2024 6:54 PM
In the FMCG market, balancing purpose with profitability remains a challenge, but that hasn't stopped brands from looking beyond sales metrics to foster deeper connections with their audiences
Soumya Gawri Dec 20, 2024 9:23 AM
FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience
Chehneet Kaur Nov 4, 2024 9:32 AM
Total income of the company increased 9% to Rs 2746 crore in the period from Rs 2514 crore last year
e4m Desk Oct 30, 2024 10:47 AM
The TVC highlights the idea of looking one's best during celebrations, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited
e4m Staff Sep 24, 2024 12:28 PM
Munir Lamba was earlier ITC's vice president and head of marketing - chocolates, confectionery & coffee
e4m Staff Sep 16, 2024 10:29 AM
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Chehneet Kaur Sep 3, 2024 5:16 PM




















